Social Media Lead

Generation

I’m Brian Halligan.Nice to meet you.

@KippBodnar

I’m Kipp Bodnar.Nice to meet you.

I’m Brian Halligan.Nice to meet you.

amzn.to/b2bsm2

I wrote The B2B Social Media Book.

#B2BSM

I am a dork.

We’ve got a a Problem.

73% of CEOs

don’t believe

marketers drive

revenue.91

FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ

Marketing isn’tArts and Crafts.

We’re creative.

An opportunity, not a problem.

Your opportunity, to shine.

Leads fix the problem.

What is aLead?

LEADS ARE A PROXYFOR SALES.

@KippBodnar

Your goal shouldn't be to buy leads. Your goal should be to buy customers.

“” Tweet This!

#B2BSM

What is aSocial Media?

Social Media isn’t hugging customers.

@KippBodnar

Social Media that doesn’t drive revenue is destined for failure.

“” Tweet This!

#B2BSM

1Tweet

Form

Landing Page

How Social Media Leads Happen

Lead

Like CTABlog Post

Landing Page

+1 CTAProduct Page

Landing Page

Information Transactions

3 MUST-HAVES FORSOCIAL MEDIA LEADGENERATION:

3

Build Social Media Reach

2 Maximize Content Discovery

Conversion Ubiquity

1

Build Social Media Reach1

Build Social Media Reach.

Follow. Friend. Connect.

Share lots of links.

The shelf life of a social media link is 3 hours.

BITLY, 9/2011

Automatic Sharing

Leverage existing contacts.

Use email for reach building.

Maximize Content Discovery2

Closed Millions In Sales From Online LeadsROI – 2800%!

Content Calendar.

Build social thank you pages.

Conversion Ubiquity3

Marketing is math.

What is aCall-to-Action?

Place CTAs Everywhere.

Google.com/DFP

Testing CTAs aid testing.

What can you stop doing ?

3

Build Social Media Reach

2 Maximize Content Discovery

Conversion Ubiquity

1

Mastered the Mystery.

Proved the CEO Wrong.

You’re the Star.

THANK YOU.