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social media listening - stefano mizzella

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Social Media listening un approccio strategico all’ascolto Stefano Mizzella

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Page 1: Social Media Listening - Stefano Mizzella

Social Media listeningun approccio strategico all’ascolto

Stefano Mizzella

Page 2: Social Media Listening - Stefano Mizzella

Monitorare non significa ascoltare

Page 3: Social Media Listening - Stefano Mizzella

Ascoltarereagire

coinvolgere

Page 4: Social Media Listening - Stefano Mizzella

Social Customer!

Voce!

Fiducia!

Conoscenza!

Relazione!Trasparenza!

Aspettative!

Community!

Page 5: Social Media Listening - Stefano Mizzella
Page 6: Social Media Listening - Stefano Mizzella
Page 7: Social Media Listening - Stefano Mizzella
Page 8: Social Media Listening - Stefano Mizzella
Page 9: Social Media Listening - Stefano Mizzella
Page 10: Social Media Listening - Stefano Mizzella
Page 11: Social Media Listening - Stefano Mizzella
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Page 13: Social Media Listening - Stefano Mizzella
http://www.youtube.com/watch?v=w4ooKojHMkA
http://www.youtube.com/watch?v=w4ooKojHMkA
Page 14: Social Media Listening - Stefano Mizzella
http://www.youtube.com/watch?v=UpcODCSTx3w
http://www.youtube.com/watch?v=UpcODCSTx3w
Page 15: Social Media Listening - Stefano Mizzella

Monitorareosservareassistere

interpretare

Page 16: Social Media Listening - Stefano Mizzella

Continuiamo a parlarne qui

www.socialbusinessforum.it

Page 17: Social Media Listening - Stefano Mizzella

[email protected]

www.socialmediascape.org

@stefanomizzella

in/stefanomizzella


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