social media – love it or hate it, we need it
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Social Media – love it or hate it, we need it. LAI/CILIP Ireland Conference 2012 Phil Bradley. What is social media?. User generated content. Tom Cunniff http://bit.ly/IKL3ZZ. In practice:. “We don’t have a choice on whether we DO social media, the question is how well we DO it ” - PowerPoint PPT PresentationTRANSCRIPT
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Social Media love it or hate it, we need itLAI/CILIP Ireland Conference 2012Phil Bradley
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What is social media?
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User generated content
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Tom Cunniff http://bit.ly/IKL3ZZ
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In practice:
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We dont have a choice on whether we DO social media, the question is how well we DO itErik Qualman (Author of Socialnomics)
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A day in the life of the Internet
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What does this mean for search?
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Google and social media
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People matter!
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Bing
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Blekko
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Other social media engines
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http://soshable.com
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What happens in Facebook stays in Facebook
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What happens on Google...
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http://www.businessweek.com/articles/2012-03-28/facebook-delves-deeper-into-search
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Meanwhile...http://thepoliticalcarnival.net/2012/03/02/friday-links-96/twitter-logo-4/
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News curation apps
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Less search, more findinghttp://www.envano.com/blog/wp-content/uploads/search-engine-optimization1.jpg
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In summarySocial results (thats you!) are becoming more importantYou can affect rankingsGo to where the conversations areWebsites less valuable as time goes onPeople ask people they knowIts all just information!
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http://www.flickr.com/photos/verbeeldingskr8/3638834128/
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Thank you!Email: [email protected]: www.philb.com Blog: www.philbradley.typepad.com Twitter: @philbradley
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