Social Media Facebook, Twitter, Pinterest, oh my! Tanya Ruffin LSU AgCenter, Social Media Coordinator/ IT Trainer

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Most Popular Social Media FaceBook Twitter You Tube Pinterest Instagram

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What is Social Media? SOCIAL MEDIA IS AN UMBRELLA

TERM that describes media that is posted

by the user and based on user

participation and user-generated content.

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Facebook 1.6 Billion

Facebook 1.6 Billion

YouTube 1 Billion

YouTube 1 Billion

LinkedIn 200 m

LinkedIn 200 m

Instagram 130 m

Instagram 130 m

Twitter 288 million

Twitter 288 million

Flickr 80 m

Flickr 80 m

Pinterest 70 m

Pinterest 70 m

Google+ 360 m

Google+ 360 m

2013 Stats

If You are not using SOCIAL MEDIA

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YOU’RE NOT ON

THE INTERNET!

Social Media In a nutshell

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I like Coffee

I am drinking # Coffee

Here is a collection of pictures and recipes of coffee drinks

Here is a vintage looking picture of me drinking coffee

Watch me drink coffee

Networking

Sharing Photos

Sharing Videos

Sharing Ideas

Main Uses of Social Media

Facebook

Pinterest Instagram

You Tube

Twitter Blogs

Twitter

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Facebook is a social networking site that allows people to share pictures, videos, and updates with their friends, colleagues, and organizations.

• Post text updates • Post something daily • Ask questions • Don’t post the exact same message on other social

networks- create unique posts • Comment on your fan’s profiles on subjects related to

your organization • Monitor trends • Link to your Facebook fan page • Connect to other platforms

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Facebook 13

Most Important Privacy Settings are the most important

aspect of using Facebook. Facebook has the one of the most

customizable Privacy Settings of all social media platforms.

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Privacy Settings To view and adjust your

settings: Click in the upper-right corner

of many pages Select Privacy Settings from the

dropdown menu Click on a privacy setting to

edit it or use the left-hand column to view your other settings

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The Audience selector tool Is in most of the places you share status updates, photos and other stuff. Just click the tool and select who you want to share something with.

Timeline You can share basic information like your

hometown or birthday when you edit your timeline.

Anyone can see your public information, which includes your name, profile picture, cover photo, gender, username, user ID (account number), and networks.

Only you and your friends can post to your timeline.

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Admin Panel- Fan Page

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Insights

People reached for week

Total Reach Organic- saw your post in their newsfeed Paid- page post ad or sponsored story Viral- shared

Advertising- Creating an Ad A standard ad is the traditional Facebook ad you find on the right hand side across the site on dedicated ad placements on Facebook or in the News feed on desktop and mobile devices.

Facebook Ads are paid messages coming from businesses.

Campaign, pricing and scheduling

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Facebook Ads Pros Cons

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Budget friendly Cost subject to

results Simple to establish Ability to test a

number of ads Quick way to

generate more Likes Analytics Target ads

No guarantee on clicks Users find them annoying Can come across as

spam

Advertising- Promoting a Post Page post ads are page posts that are sponsored in order to increase their reach. Due to their nature, they are eligible to show on all Facebook placements. This includes the News feed on both mobile and desktop. Promote an important post Get more views in news feed Expand your audience

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Promoted Posts Pros Cons

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Budget friendly/ Simple to launch

Easy to reach audience & their friends

Great for promotions, launches and events

Better Engagement from followers

Analytics Increases brand awareness Easy to spot in a typical

news feed

Must pay more to reach more

Smaller follower base means less impact

Only reach those who have liked your Page and their friends- Since 70% of consumer trust brand recommendations from their friends- this could go either way!

Facebook Ads vs. Promoted Posts Ads Budget friendly. Costs more but better results. Access to a broader audience Quick way to get likes and increase brand awareness

Promoted Posts Cheap. Pay more to reach more people Only People that have liked your page and their friends. Useful for promoting an event or special offer. Increase engagement from existing followers

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Price Reach Results

YouTube allows for registered users to upload and have available for the public their videos for viewing. Anyone who goes to the site can view and comment on the videos that are posted on this site. The videos are anything from beginner videos to more professional videos.

You Tube 29

You Tube 30

Privacy Settings Likes and Subscriptions Keep all my likes private Keep all my subscriptions private Search and contacts Allow only my contacts to send me messages and share videos Let people find my channel on YouTube if they have my email address Ads based on my interest-

manage ads block certain advertisers opt out of personalized ads

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Connect your accounts Connect to: Facebook Twitter

Share your public activity to connected accounts Upload a video Add video to public playlist Comment on a video Like a video

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Analytics

Views

Demographics

Playback Locations Traffic Source

Advertising in YouTube Paid Promotion on YouTube TrueView InStream- Like TV

commercials – they play before the start of a monetized YouTube video.

TrueView InDisplay- InDisplay ads appear as a thumbnail and text on YouTube watch pages in the right-hand pane of suggested and recommended videos.

Targeting Converting Existing Audiences into

Subscribers

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Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".

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Twitter 36

Twitter is a Public Space Most communication on Twitter is public and

viewable by everyone.. If you want your Tweets only to be available

to approved followers, you can protect your Tweets.

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When you sign up for Twitter, you can choose to keep your Tweets public or protect your Tweets. How to protect your Tweets:

Go to your account settings ( gear icon) > Settings >Tweet privacy >check Protect my Tweets. Click Save

Protect Your Tweets

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@ Connect Interactions- new followers, re-tweets, conversations Mentions- People mentioning You or re-tweeting you

Twitter- Promoting Your Account Promoted Accounts help you: Reach more followers likely to be interested

in your brand Build a community of advocates

Show up in search results and in “Who to follow,”

Targeting Pay only when people follow your

account. Track your results in real time.

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Twitter- Promoted Tweets

Promoted Tweets can appear in: User timelines and search results Twitter for mobile, desktops, laptops and

tablets

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Promoted Tweets are regular Tweets but with the added bonus of reaching both current and potential followers you target.

Twitter- Targeting Targeting by keywords in Tweets by interests and gender by geography by device by similarity to existing followers

Track your progress with analytics.

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Pinterest is a virtual pinboard. Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests.

People use pinboards to plan their weddings, decorate their homes, and share their favorite recipes.

Pinterest now has over 10.4 million registered users. 9 million are connected through Facebook.

Pinterest

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Pinterest Nothing is private on Pinterest,

except a “Secret Board” Every pin can be viewed by the world if there were images you wanted to post on

Pinterest, you had to be sure you were comfortable sharing them with complete strangers.

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Privacy Settings Access and change information in your profile page Block your profile page is available to search

engines; Link or unlink your Pinterest account from an account

on another service (e.g., Facebook or Twitter). For some services (like Facebook), you can also

choose whether or not to publish your activity on Pinterest to that service.

Create or be added to a secret board. Secret boards are visible to you and other participants in the board.

Close your account at any time.

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Hide Profile from Search Engines You can hide your profile from external search engines, such as Google, Yahoo, etc: Hover over the profile menu and

click Settings Switch Search Privacy to Yes Click Save Settings

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For a personal account all You can see is Recent Activity

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For a Business Account…. There is Analytics

Re-Pins / Unique Pinners

Pins from your website / Unique Pinners

# of times your pin was in main news feed, search results or boards / Who saw your pin

Click to your website from Pinterest / Visitors to your website from Pinterest

Promotions and Marketing Promote your business on

Pinterest! Many sites like to present a

gallery of the most popular content pinned from their site.

Merchandise- let people know you’re using Pinterest!

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Instagram is an online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services, such as media sites including Facebook or Twitter.

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Go to News tab to see Activity. There are free 3rd party Instagram Analytics programs you can install.

Marketing with Instagram Several brands have used Instagram for

marketing purposes Within a year expect to be able purchase

ad space.

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Blogger

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What's a blog? A blog is a personal diary. Your blog is whatever you want it to be. There are millions of them, in all shapes and sizes, and there are no real rules.

Privacy Settings By default, your blog is completely public, and can be read by

anyone on the internet. However, if you want to keep it private, just click on "Edit" under the Blog Readers section in the Settings tab.

Under the Blog Readers heading, the default is "Anybody" . When you change this to "Only these readers," you'll get an option to add readers.

Click the Add Readers link and then enter the email address of a person to whom you want to grant access to your blog. To add multiple people, separate their addresses with commas.

If you want to revoke someone's access to your blog, simply click the X link next to his or her name in the Blog Readers list. You can also go back to the "Anybody" option any time you decide to make the blog completely public again.

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Blogger Stats Posts Sources Audience

You can install Google Analytics

Managing Platforms

Hootsuite The most popular social media management

tool for people and businesses You can execute campaigns across multiple

social networks like Facebook and Twitter from one web-based dashboard.

It is an essential tool for managing social media, tracking conversations and measuring campaign results via the web or mobile devices.

There is a free, pro and enterprise solution for managing unlimited social profiles, enhanced analytics, advanced message scheduling, Google Analytics and Facebook insights integration.

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HootSuite

Tweetdeck TweetDeck is a social

media dashboard application for management of Twitter and Facebook accounts. It allows users to send and receive tweets and view profiles

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Managing Platforms

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In Summary with Privacy Facebook is most customizable Twitter- you can protect your tweets You Tube- you can keep videos private Pinterest- you can create secret boards Instagram- can have private images Blogs- can limit viewers

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In Summary with Analytics/Tracking Facebook –Insights- Post reach, page views,

demographics, traffic source.

Twitter- @ Connect- Interactions, new followers, retweets

You Tube- Video manager- Analytics, views, demographics, playback views, traffic source

Pinterest- Personal- Recent Activity- pins, repins Business- Analytics- pins, repins, impressions, clicks, website visitors

Instagram- News- new followers, shared

Blogs- Stats/ Analytics- Page views, audience, traffic sources,

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Advertising

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FaceBook- Ads and Promoting Posts Twitter- Promoted Account and Promoted Tweets

You Tube- InStream and InDisplay- Pinterest- Not yet Instagram- Not yet Blogs- You control what you want on your blog.

Social Media Edit Your Settings Post away!

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