Making it work for youSocial Networking

By Catherine Adenlehttp://catherinescareercorner.com

Agenda

What is Social Networking? Why? Social Media Tools Getting on Board : Stats and Stories Don’t Share Everything Questions

By Catherine Adenlehttp://catherinescareercorner.com

Social Networking also referred to as social

media, encompasses many Internet-based

tools that make it easier for people to connect,

network, listen, interact, engage, share and

collaborate.

What is Social Networking?

By Catherine Adenlehttp://catherinescareercorner.com

Expectations for the web

Personal Social Multi-Channel Immersive

By Catherine Adenlehttp://catherinescareercorner.com

Why Social Media?

By Catherine Adenlehttp://catherinescareercorner.com

Informal knowledge transfer Collaboration Engagement Idea Sharing Learning Connect Interact Trending topics Know how Network Promotion – personal branding Free tools“Companies and Individuals prosper

when they tap into a power that

every one of us already has – the

ability to reach outside of ourselves

and connect with other people”- Dev Patnaik, Wired to Care

A mind shift and a new culture Open and visible Participation, listening and

acting Quantity and quality of

Information – value to noise ratios

Social media is important and requires time investment

How big is it? Unique monthly - people (USA) Facebook –125 million (250

million accounts) Twitter –30 million YouTube –86 million (3 billion

videos) Blogs –100 million+ 3 of the world’s most popular

brands online are social-media related (Facebook, YouTube and Wikipedia)

The world now spends over 110 billion minutes on social networks and blog sites. This equates to 22% of all time online or one in every 4 minutes.

By Catherine Adenlehttp://catherinescareercorner.com

Social Media is a new way of engaging and interacting with friends, colleagues, customers, friends of friends, companies, relatives, partners and employees It’s about People - Shifting

Control to Customers and individuals

Broadcasting versus Participation

From formal announcements (press releases) from organizations to real-time micro-updates (tweets) by individuals

A new paradigm

By Catherine Adenlehttp://catherinescareercorner.com

Social Media Tools

By Catherine Adenlehttp://catherinescareercorner.com

Top Social Media Tools 2011

Communities vs. Tools

By Catherine Adenlehttp://catherinescareercorner.com

Top Social Media Tools 2011

Professional Personal Gamer

Personas

Where do you belong?

By Catherine Adenlehttp://catherinescareercorner.com

Each step on the ladder represents a group of consumers more involved in the groundswell than the previous steps, to join the group on a step, a consumer need to only participate in one of the listed activities at least monthly.

Everyone is embracing Social Media

By Catherine Adenlehttp://catherinescareercorner.com

• The Swedish National Tax Board has co-hosted a seminar on Second Life. • The Washington State Department of Transportation is using Twitter to provide traffic updates.• The French government has introduced a Web 2.0 portal featuring a forum, wikis and video to support debate on the country's digital strategy and to encourage ideas from people other than the usual government voices.• President Obama was elected in 2008 in part by rallying his constituency through social networking technologies, including text messaging, blogs, Twitter and Facebook.

Get on board…

By Catherine Adenlehttp://catherinescareercorner.com

Over 1,000,000 companies connect through LinkedIn. 95% of them use LinkedIn to find and attract new employees. Social Media is the biggest shift since the industrial revolution78% of consumers trust peer recommendations, only 14% trust advertisements Social Media has revolutionised the way we market, communicate and learn If Facebook were a country, it would be the third most populated country in the world 106,000,000 followers on Twitter So, why aren’t you connected?

Getting started…

By Catherine Adenlehttp://catherinescareercorner.com

LookIt’s too much to engage with all social media sites. Look at some that are most relevant to you, your organization or industry. ListenSocial media isn’t about “just joining in or the tools”, it’s about making connections, strengthening relationships. When getting started, listen more, talk less. ChooseConnect your online properties, hobby, interests with the most relevant social platforms. ActOnce you know the appropriate behaviour in your social media site, get involved, become an authority and show some personality.

Are you on board?

By Catherine Adenlehttp://catherinescareercorner.com

Are you on

LinkedIn?

If not, why not?

Get on board…

By Catherine Adenlehttp://catherinescareercorner.com

You are represented by 3 things: Your picture, name and headline (120

characters)

Use your real professional picture, not your pet’s or someone else’s

Netiquettes and tips

Finding peopleMore professional than Facebook

Follow links among people Find employees, follow up by phone or by e-

mailSearch by name, company, position

Look at Answers, Groups

By Catherine Adenlehttp://catherinescareercorner.com

Facebook stats

By Catherine Adenlehttp://catherinescareercorner.com

People on FacebookMore than 700 million active users 50% of the active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on Facebook

Activity on Facebook There are over 900 million objects that people interact with (pages, groups, events and community pages) Average user is connected to 80 community pages, groups and events Average user creates 90 pieces of content each month More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

Source: http://www.facebook.com/press/info.php?statistics

More Facebook stats

Finding people Not necessarily young people

Look at their friends list Create groups, events

Topics, interests Conferences, meetings

Companies Become fan

Source: www.onlineschools.org

By Catherine Adenlehttp://catherinescareercorner.com

Facebook: Success story

By Catherine Adenlehttp://catherinescareercorner.com

As a manufacturer of prefabricated steel buildings, Steelmaster was initially hesitant to get involved in social media.“It’s steel buildings,” explains Michelle Wickum, director of marketing for the Norfolk, VA company. “How is that going to tie to Facebook? It doesn’t make a lot of sense, but when we looked at the growth in Facebook and social media, we felt we had to get our arms around it.”About a year ago, SteelMaster put its first toe into the social media water. The company discovered two important applications for their business. First, they found that Facebook is an excellent way to post pictures of customers’ steel buildings. Not only do the pictures engage existing customers — they also demonstrate to prospective customers the range of uses for SteelMaster buildings. “Photography for us is the hook,” Michelle explains.Perhaps more importantly, SteelMaster found that social networks like Twitter and Facebook gives it exposure to and create demand in specific verticals where it previously had little traction. Chicken farmers and woodworkers don’t typically think to use steel buildings, but when friends and colleagues share pictures of their SteelMaster buildings on Twitter and Facebook, the farmers and woodworkers become interested.

See- http://stories.facebook.com/

Twitter facts

By Catherine Adenlehttp://catherinescareercorner.com

• Over 3 million followers every time they tweet. • Over 100 Twitter accounts reach over 1 million followers with each tweet.• Over 50% of social media users access their accounts at least once a day.

Microblogging 140 characters or less

Follow SMEs Person

Organization News

CNN, BBC, local press

Savvy Professionals are using micro-blogging to

foster learning, collaborations, and meet like-

minded peers.

Twitter: Success story

By Catherine Adenlehttp://catherinescareercorner.com

                                                                                

Idea Paint is a Boston-area startup that sells paint that turns surfaces into dry-erase boards. The company uses social media throughout its sales and marketing process.The company blog, where employees publish videos, images and stories of product installations, is the hub of Idea Paint’s social media activity. The company uses Twitter and Facebook to share content published on the blog — then to listen to, respond to, and interact with the community that content engages.Marcus Wilson, Idea Paint’s head of marketing, says this system gives the company a level of customer intimacy and global reach and that was unheard of 10 years ago.What’s this mean in terms of business results? Social media is now one of Idea Paint’s largest sources of leads and traffic — and it is growing steadily. Meanwhile, the company’s Twitter and Facebook reach grew 70% in Q1 2010, and is expected to grow an order of magnitude in Q2.

Social networking risksDon’t share everything!

By Catherine Adenlehttp://catherinescareercorner.com

As a professional, don’t share:What chicken you are plucking or cow you’re milking on Farmville on Facebook How many you have killed on Mafia wars or where they are buried on Facebook That you are having a party.. you might get more guests than you counted on Complaints about your boss or your family That you hate your job and want to leave.. you might get your wish.. involuntarily Don’t share photos or an event that reveals that you were not sick that day at work That you are planning to take a sickie Issues with your family Passwords…, photos of you naked or of your privates! Revealing your thoughts about a court case… when on jury duty Don’t link personal un-professional sites to professional business sites like LinkedIn.. don’t mix business with pleasure How to get more friends or followers... it already sounds like a scam You are leaving on a holiday, your house might be burgled The dates you are away on your holiday Showing you doing something stupid .. not good for your personal branding Revealing extreme views on Race, Religion or politics Finally, If you are not comfortable about it… don’t share it!

Privacy - Noise - Vital Mistakes - Data

Leakage

Whoever you are, what you post today can come do you an irrepressible damage tomorrow

By Catherine Adenlehttp://catherinescareercorner.com

http://www.jeffbullas.com

Keep to good netiquettes

Use the same avatar and name

Connect, Comment and Share

Share good content

Remain professional and creative

How to own your brand on Social Media

Topic 1

Topic 2

Topic 3

Topic 4

Topic 5

By Catherine Adenlehttp://catherinescareercorner.com

Let’s connect

http://twitter.com/catherineadenle

http://catherinescareercorner.com

http://www.slideshare.net/cathy007

http://www.facebook.com/pages/Catherines-Career-Corner/181823665164047

Follow me on Twitter

Add your comments to any of my blog articles

View, embed, download or comment on my slides

Fan my blog’s Facebook page

By Catherine Adenlehttp://catherinescareercorner.com

Contact: Catherine Adenle

http://catherinescareercorner.comhttp://twitter.com/catherineadenle

Questions?