social media: making more of your website
DESCRIPTION
Toby Parkins presentation on making more of your website with Social Media. Delivered to delegates at the UKNetWeb / Niddocks Social Media Taster Course - Social Media for Business session on Thursday 7th May.TRANSCRIPT
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Social Media Taster Course 4. Making more of your website
Toby ParkinsUKNetWeb Limited
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4. Making more of your website
• What can be done?• What’s the benefit of that?• Who’s doing it?• Where do I start?• Making the most of your resources • Does it make any money?
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What can be done?
• User Generated Content• Integrated Blogs / Microblogs• Live Chat / Virtual Assistance• Sharing Functionality• Social Connections• Content Libraries• Passive Marketing• Customisation and Integration
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What’s the benefit of that?
• Increases website ‘Stickiness’ • Helps customers make informed choices• Increases site traffic• Drives Word of Mouth recommendation / referral• Builds credibility• More ‘Shop Windows’
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Making the most of your resources
• Streamline processes• Make the most of technology• The power of communities• Reuse information
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Who’s doing it?
Locally• Poppy Treffry• UKNetWeb• British International Helicopters
Nationally• Littlewoods
Internationally• Nokia• Zappos
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Where do I start? - Actions
Set up the following for your business:
• A Facebook Page• A Wordpress Blog
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Case Study – Poppy Treffry
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Making the most of your resources - Tips
• Incorporate a Blog in your website• Utilise RSS Feeds• Feed content into other spaces• Link spaces together• Let your customers help you• Work with your developer
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Does it make any money? - Zappos
• Strong Customer Focus• User Generated Content• Use of video to communicate messages• Extensive Content Library• Social Profiles and Engagement• Integrated Blog
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Does it make any money?
Over the years, our focus on service has resulted in our fast growth, driven primarily by
repeat customers and word of mouth.
Zappos
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Show me the money…
Gross Merchandise Sales: at Zappos
1999: Almost nothing2000: $ 1.6m2001: $ 8.6m2002: $ 32m2003: $ 70m2004: $184m2005: $370m2006: $597m2007: $840m2008: Over $1 billion
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Social Media for Business – More info
• Visit the UKNetWeb Bloghttp://www.uknetweb.com
• Connect with me on Facebook, LinkedIn and Twitter
• Check out our presentations on Slideshare and You Tubewww.slideshare.net/uknetwebwww.youtube.com/user/uknetwebsm
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Social Media for Business Services
• Social Media Workshops (Team or Individual)
• Strategies / Action Plans for Business
• Coaching and Training
• Web Design and Development Services
• Customisation and Integration