SOCIAL MEDIA MANAGEMENT

Why Engage in Social Media?

• 750 million active Facebook users, half of which are actively using it on any given day.

• 92% of marketers use Facebook and 75% plan to increase their use this year.

• Conversations about your product happen on social media, Facebook, Twitter, You Tube, etc., with or without you.

• If you don’t actively engage you have no way to guide the conversation.

• Consumers look to Facebook friends for advice: 24% of consumers consult their Facebook friends before making a purchase

5-10 years ago

NOW

How People Search

Facebook influences consumer behavior: More than one in three consumers say they’re likely to purchase

From a company they follow on Facebook. 53% of Facebook usersWould recommend a brand or company’s product to friends

Before the Internet

Why Hubbard Interactive

90,000+People

us

Liz KauffmannSocial Media Manager

Colleen McBridecincysavers.com Moderator

Brad FelixLead Programmer

Robin GritemanDigital Editor

Bud StrossVideographer

Beth MillerDigital Editor

Heather Tenneycincysavers.com Senior Editor

Carrie EmigDigital Designer

Greg IsaacsDigital Designer

Katie BillhimerDigital Designer

Megan FennoSenior Fashion Editor

Hillary KellyClient Relations Manager

Michelle JataClient Services Director

Kristy Hammonscincysavers.com Moderator

Mendy Lubberscincysavers.com Moderator

Brittany MorganSocial Media Coordinator

Julie HauckSocial Media Director

Jeanette McClellanDirector of Digital Operations

Rob McCrackenDigital Sales Manager

Stephanie TobiasCreative Director

Amanda LienemannSocial Media Manager

Our digital department is committed to providing Hubbard Interactive clients cost-efficient solutions. From Fifth Third Bank and Cincinnati Bell to Appearance Plus Cleaners, we

provide a broad range of impactful digital programs.

OUR TEAM

Gary KelleySenior Designer/ Development Specialist

Objectives of Social Media Management:

1. Generate followers

2. Stimulate conversation

3. Listen4. Respond

5.Create an advocate(word-of-mouth)

Phyllis at the Madison

Our Formula for Success

Spread the Word

Targeted Ads

Incentivize with Unique Contests

Engage

Before Hubbard Interactive

After Hubbard Interactive

Custom Tab

Custom Contest

• 300 people entered

• Increased their Fans by 500

Example of Our Recaps

Each brand is unique. Typically, a year-long campaign includes a combination of the following elements based on what will deliver the best results for your brand:

Customize• An initial planning meeting with your dedicated social media specialist and follow-up meetings

as needed• Create a custom Facebook page highlighting your brand (or maximize the effectiveness of a current page) • Determine what supplementary social media to pursue (YouTube, Twitter, message boards,

Yelp, LinkedIn, etc.); from there, we develop and carry out a plan for each of those pages to integrate to your Facebook hub (sending tweets, monitoring for retweets, etc.)

• Communicate with your team on continued direction of social media, adapting as we see what works best for your brand

Optimize• Partner with you to create a social media brand to carry out in your posts and content, consult

with you about how to grow your follower base organically (by including social media signs at work stations, sending messages via your website or e-mail lists, promoting at your events or in your printed materials) and support you with text and graphics for key outreach efforts

• Develop graphics for Facebook and other social media (profile images, etc.), e-blasts to invite your contact list to follow you on Facebook or on other social media, tabs within the Facebook interface showing off your promotions or contests

• Take digitally produced video to use in social media efforts and more casual Flip video to supplement video efforts • Spread your reach and gain followers by supplementing with occasional targeted ad campaigns

Engage• Provide content management of your Facebook account (posting videos, photos, related comments, links, etc.) • Monitor your page and any other social media accounts determined at the initial meeting

seven days per week, responding to questions or comments on your behalf and handling any irregular or negative activity on your page appropriately (for serious concerns, we will contact you immediately)

• Promote your page from our cluster Facebook pages (Q102, B-105, Rewind 94.9, Wolf, cincysavers.com) and use “Like campaigns” to reach our 80,000+ followers, occasionally supplementing your promotions with station prizes (gift certificates, concert and move tickets, etc.)

• Develop and manage contests and promotions from start to finish, including creating contest graphics, implementing the contest and entrant database and notifying and awarding prizes to winners

Analyze• Monitor keywords related to your business for reputation management • Provide monthly reports detailing analytics and levels of engagement, including screen caps

of posts, comments, posts on other third-party pages like message boards or Facebook groups, follower numbers, etc.

What to expect

What’s Not To Like?

The benefits of social media are indisputable. Give your brand every advantage and allow our social media experts to maximize your presence and return on investment.

Our Social Media Management will:•Leverage the power of Hubbard’s brands, social media and listening audiences.

•Encourage potential customers to follow your page by posting to our followers and supplement with occasional targeted ad campaigns.

•Use social media to engage in the conversations and deliver your brand messages and offers.

•Engage your customers and potential customers with immediate, organic and compelling messages.

•Protect your brand reputation in conversations, post regular updates and implement promotions to garner more fans and followers for your business.

•Generate monthly analytic reports so you can monitor your campaign’s success.

Social media is deceptively time-consuming. Let our team allow you to focus on your core business.

Social Media Management Monthly Investment: $3,700 netMinimum One Year Commitment

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