MASTERMINDS

SOCIAL MEDIA MANAGERS:WHY YOU NEED ONE & HOW TO FIND ONE

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MASTERMINDS

GROWING SOCIAL MEDIA SPEND

57%Somewhat more resources

Substantially more resources

Will remain unchanged

39%

5%

Source: Buddy Media / booz&co: Campaigns to Capabilities Social Media Marketing 2011

MASTERMINDS

INVESTMENTS IN SOCIAL SPENDING

Services provided

by partners

Creatingmore content

Mediabuyers

Consulting/other professional

services

IT Systems/partnerships

Hiring contractors, freelancers, or part-time employees

57%48%

39% 38%

25%16% 14%

Source: Buddy Media / booz&co: Campaigns to Capabilities Social Media Marketing 2011

Hiring full-time employees

MASTERMINDS

SOCIAL MEDIA MANAGER

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SOCIAL MEDIA MANAGERS

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JOB TITLES

• Community Director• Community Manager• Social Media Manager• Social Media Strategist• Engagement Manager• Content Strategist• Social Marketing Manager• Conversation Manager• Analytics Manager• Integrated Media Manager• Application Developer

MASTERMINDS

FUNCTIONS

Community Management – listen, respond and converse

Strategy – effectively integrate social into marketing plans

Content Development – create relevant and interesting content

Measurement – set and measure KPIs

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KNOW THE MEDIUMS

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KNOW THE PROPERTY MARKETING STRATEGY & BRAND

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EXTENSIVE PROPERTY KNOWLEDGE

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CUSTOMER-SERVICE ORIENTED

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INTERACTIVE SKILLS

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CREATIVE

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PROACTIVE

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TIME

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LET’S TALK

Andrea JanssenSocial Media Manager

MASTERMINDS

Jeff LaFranceDirector of Marketing Events

FIREKEEPERS CASINO

Noah BesheerInteractive Media SpecialistLUMIÈRE PLACE & RIVER CITY CASINOS

MASTERMINDS

SOCIAL MEDIA MANAGERS:WHY YOU NEED ONE & HOW TO FIND ONE

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