Social Media Marketing:                                   Essentials for Recreational and Community Music making

Tuesday, October 4, 2011

Guest Moderator:Christine Stevens, RMM Consultant, MSW, MT-

BC www.ubdrumcircles.com

Social Media ToolsNorman Jones, Founder, Rhythm Child ReverbNation – a free promotion tool for outreach 

Debra Perez, Musical Moments, Piano Gallery – YouTube for RMM facilitator training

Ryan West, Senior Vice President, West Music – Facebook essentials for RMM communication

Doug Sole, Co-owner, Soul Drums Twitter tools for marketing

Norman Jones Founder, Rhythm Child Network

The Rhythm Child Network is a specialized resource for teachers, parents and caregivers using drum circles to introduce the joy and benefit of Recreational Music Making. The company started in 2003 and immediately joined NAMM to find other companies and manufacturers that shared the same vision.

http://www.rhythmchild.net/index.php

1. Internet promotion: provides a cohesive landing page that gives a quick overview of products, services & events for the Recreational Music Making community

Top Three applications of ReverbNation

www.reverbnation.com/rhythmchildnetwork

Top Three applications of ReverbNation

2. Social Networking – offers a simple way to share information across different social networks about issues and new developments in Recreational Music Making.

Top Three applications of ReverbNation

3. DIY Marketing Tools – delivers effective ways of connecting with potential and current supporters of Recreational Music Making

Debra Perez Musical Moments & Way Cool keyboarding

 Debra and her husband own The Piano Gallery and Valley Keyboards in South Texas. Debra also holds graduate degrees in music. Creating customers by helping people learn to play is the cornerstone of the company’s growth and success.

www.everylifeneedsmusic.com

Top Three Benefits of YouTube

• Amro Music Adult Piano Lessons – a success story

• Show people experiences. Cannot describe RMM in words.

• Communicates the energy, smiles, and wellness applications.

Watch Debra’s Piano Class on YouTube HERE

Make your own Channel! Video List

Channel Details

Activity Stream

Ryan West Senior Vice President, West Music

West Music is ranked among the Top 15 music retailers nationally.   Ryan is the third generation at West Music, the son of Stephen West.  He oversees Marketing, IT, Web, and New Product Development.

www.westmusic.com

Top 3 Tips for facebook:

1. Create a store page to connect with the local music scene and to create leads via social media.

Prompts and promotes local music, establishing the store as a trusted source.

www.facebook.com/westmusic

2. Polling and prompting questions that tie in with store and community events-

Ex. “What’s your favorite 1940’s

band?”. A question to tie in with store’s 70 years anniversary.

Top 3 Tips for Facebook:

3. Create community pages

• Music Matters• Rock Steady

-engaged future customers.

Top 3 Tips for Facebook:

Click image for West Music’s RMM site

Soul Drums in Toronto provides a large and unique selection of drums and world percussion, instruction programs, workshops and Saturday clinics.

Doug Sole Co-Owner, Soul Drums, Toronto

http://www.souldrums.com

1. Maintaining a community of on line customers, "following" their tweets 

2. Real time connectivity - Your "Tweet" is sent instantly, Hence "Live tweeting at the Oscars" 

3. Cross connecting social media outlets - facebook, YouTube, myspace.

Top Three Applications of Twitter

www.twitter.com/souldrumsltd

Join us for the Next Recreational and Community Music Making Discussion

LIVE from Winter NAMM:

Friday, January 20, 2012 8:00-10:00 am

Anaheim Hilton

• Strum & Drum Circle

• Cutting Edge Research Updates

• Guest Panel of Industry Experts

• Creative Aging and RMM

• NAMM Member Program Updates

And more…

Pre-register for the meeting here.