social media marketing 2016 - 1met business boot camp 4.0

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5 Steps to Business Profit @ Social Media

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Page 1: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

5 Steps to Business Profit @ Social Media

Page 2: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0
Page 3: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

Whatyoucanexpectfromthisseminar?

BlindingFlashesoftheObvious…

BFO’s…

Page 4: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

Social mediamarke'ngtrendsfor2016

Page 5: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

Social media marke9ng trendsfor 2016 are all about mobile,loca9onandcontent.

Page 6: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

socialeverything

Socialtechnologieswillbeattheheartofeverydaylifeandbusinessenvironment.

Page 7: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

Whatcomeintoyourmind,whenyouhearabout….

Social Media??

Page 8: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

Social Media is a conversation

supported by online tools

Page 9: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0
Page 10: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

1)  Social media is not free.

2)  Social media will not bring you instant results.

3)  Social media cannot make up for a bad product or service.

WarningsaboutSocialMedia

Page 11: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

Socialmediabudgets will grow

Thespendingshouldatleastdouble(ifnottriple)bytheendof2017.

Page 12: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

Grows Bigger

Page 13: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

Video comsuption will increase

Whether it’s an educational video or an adv, consumers will look to video content to learn about businesses.

Page 14: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

micro-video popularity PostswithvideosaCract3xmoreinboundinterac'onthanplaintext

Page 15: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

CreateALandingPage…

Page 16: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

ARTICLE,PHOTO&VIDEOLandingPagewithcontentsfilledwith

Page 17: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

Best is to have a updated website

Page 18: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

Online Company Profile

Page 19: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

E-Commerce Facility

Page 20: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

Mobile firstinwebandaddsocial

Makingyoursitemobile-friendlywillgiveyouanedgeoveryourmoreold-fashionedcompe'tors.

Page 21: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

aBLOGShould you have the'me and passion towriteinteres'ngar'cle?

Page 22: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

Ifnot,what’sNext?

Page 23: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0
Page 24: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

Social Media Marketing

Page 25: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

Solet’sbeginwithABC…

Page 26: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

Education & Communication

Defini9onof

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Note:Special,USP,PC

Marke9ngisaboutcrea9ng

Page 28: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

Purple Cow

Page 29: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

3StepstoBusinessProfit@SocialMedia

Page 30: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

1. Establish Goals

Page 31: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

•  Alexa •  Twitter Search •  Brand Watch •  Google Alerts •  Google Adwords •  Google Trends •  Keywords SPY

2. Listen

Page 32: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

Learn about your audiences

Who/Wherearethey?Whatistheirpersonalitylike?

How/Wheredotheyconsume?How/Wheredotheyengage?

WorkbookQ5

Page 33: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

3. Built

Page 34: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

Chooseyourchannels

wisely(they are many)

Page 35: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0
Page 36: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0
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Profile, Group &

Page.

Page 38: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

FacebookPage’sObjecDve-EngagedTargetAudiences

Page 39: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

3.1DefineYourTargetMarket

Page 40: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

WHO ? WHERE ? WHAT ? HOW ?

Page 41: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

FacebookPageInsights

Page 42: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

3.2GettheToneRight

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Whilecommunica9ngwithfansyoushould:• speaklikethem• thinklikethem• actlikethem

Whatdotheywantfromyou?

Page 44: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

WhatkindsofcontentsshouldweincludeinourFacebookPage?

Page 45: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

#1.EducaDonInformaDon–beneficialtoyourtargetaudiences

Page 46: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

#2.Humor&Fun–foragoodlaugh/cheersyourfans

Page 47: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

#3.CompanyEvent:•  Lunch/Dinner•  Birthdayparty

•  RoadShow•  ExhibiDon

q PreEvent(planning)

q Event(execuDng)q  PostEvent(reviewing)

Page 48: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

#4.Sales&PromoDon

Page 49: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

#5.CompanyImage/IdenDty/BrandAmbassador

Page 50: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

#1.ATTENTION•  Postinteres'ngcontentstoaCract

yourtargetaudiences.

#2.INTEREST•  LIKE&followyourFacebookPage.

#3.DESIRE•  Thisiswhereyourtargetaudiences,

willLike/Comment/Shareyourcontentswiththeirnetwork

#4.ACTION•  Buy/Engageyourproductorservice

Page 51: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

Instagram On iOS or Androids

Page 52: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

Video

Page 53: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

Instagram: How-To•  Filters!• Hashtags!•  Icons: Add New

Keyboard > Emoji!

Page 54: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

Instagram: Tips•  Improve your

picture quality!•  Don’t upload all

your good pictures at once!

•  Likes & comments!•  Participate in

competitions!!

Page 55: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

Photobucket being #1 photo hosting website

Page 56: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

•  Photo management and sharing application: store, sort, search and share photos online!

•  @flickr!•  Free and Pro accounts!•  Platforms!

–  Web: www.flickr.com!–  Desktop!–  Mobile: iOS, Windows

Phone 7, Android!

Page 57: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

•  Organize and share things you find on the web through “pinboards”!

•  @pinterest!•  Free, invite-only!•  Platforms!

– Web: www.pinterest.com!– Mobile: iOS & Android !

Page 58: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

2.A\rac9veVideo&Story

Page 59: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

Variety of Topics

Page 60: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

ProductDemo/Training

Page 61: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

Howtodosomething?

Page 62: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

Conference/Event

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Customer’sTes'monial

Page 64: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

Social media integrationwithothermarke'ng

Crea'ngsocialmediaconnec'onwithothermarke'ngwillgetyoubeCerresultsforthesamebudget.

Page 65: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

Socialreputationmanagement

Toengageconsumersbrandsstarttousesocialcauses,economic,andenvironmentalissuesasthebackboneoftheircampaignstrategies.

Page 66: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

Ambassadors & Influences

Influencer marketing and word-of-mouth marketing is going to be one of the most

powerful ways to get in front of customers in a new way.

Words of Mouth

Page 67: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

STOP!�

Page 68: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

• Establish Goals •  Indentify the needs • Select a platform • Engage Audiences • Build Relationship • Don’t SPAM • Repeat the above

Page 69: Social Media Marketing 2016 - 1MET Business Boot Camp 4.0

SmallFishBusinessSeries

Oct2014 Apr2016