social media marketing
DESCRIPTION
Presentation to NC State MBA class on using social media for marketing three unique companies, SignalShare, Zencos and Site DynamicsTRANSCRIPT
Social Media MarketingSocial Media Marketing
Brian McDonaldMarketing Director
Zencos, Site Dynamics, SignalShare
BackgroundBackground
• 20 years B2B, hi-tech, manufacturing marketing communications
• Desktop Publishing• Web Site Development• CRM Implementation• Integrated Marketing
Communications
BrandsBrands
How Did I Get Here?How Did I Get Here?
• Curiosity• Don’t stop learning• Try it you may like it• Don’t be afraid to fail• Right technology, right time• Don’t read business books, Just do it!• Have fun, be passionate• Find your talent, refine your taste
ZencosZencos
• SAS Gold Alliance Partner• Consulting practice• Started Social Media Prescence
September 08• Social Media Expert blog
(sasbi.blogspot.com)• Twitter, YouTube, LinkedIn
Site DynamicsSite Dynamics
• SaaS for economic development agencies
• Social Media prescence started early• Blog has SME on web site• Integrated with LinkedIn, Twitter,
YouTube channel• Twitter Lists will give us ability to
segment audiences
SignalShareSignalShare
• Totally new service: mobile event Wi-Fi
• Social Media event was the launch• Blog will drive SEO and majority of
web content• Twitter can drive event traffic and
support Live-Fi platform
Social Media LaunchSocial Media Launch• SMBF Event catered to tech
elite audience• Wi-Fi proved to be key benefit• Real-time video streaming,
blogging and Twitter traffic
ChallengesChallenges
• Hard to sell internally• ROI measurement• Ideal for sales but sales people have
problems with tools• Misunderstood technology, hype
outshines the value• Avatars
IntegrationIntegration
• Use RSS to power sites• Use Aggregators to collect data• Consistent User Experience• Don’t screw up the brand
ValueValue
• Leads to selling and revenue• Allows peers to connect and discover
new resources, access to leadership• Feedback• Online portfolio easier to distribute
and consume
More InfoMore Info
• http://zen-marketing.blogspot.com• http://card.ly/bmcd • Twitter: @bmcd67• Mashable• Triangle Tweetup• Social Media Business Forum• Social Media Club• Triangle AMA, TIMA