I. Listen

II. Keep it Simple

III. Be Patient

IV. Provide Value

V. Be SOCIAL

1. Pick your poison

2. Define a strategy

3. Measure, rinse, repeat

*Remember:

Quality>Quantity!

• Humanize your brand!

• Tag other businesses and people

• Entertain your audience, but keep it

relevant

• Contests and giveaways are a GREAT

way to generate engagement

• Think locally

• Use insights to measure your success

Contests and giveaways are a GREAT way to generate engagement

Think locally

Use insights to measure success

Tips & Tricks

Tips & Tricks

• Offer a unique selling point

• Offer a balance of information and

personality

• Use hashtags and images

• Use Twitter Analytics to see what your

audience responds to

Offer a unique selling point

• Interact genuinely

• Post content that other people in your field

would benefit from

• Prepare to learn and teach

• Post helpful content

• Share breaking news stories

• Share video and infographics

• Use Insights to find out what your

audience wants to see

• Make sure NAP is correct

• Social media is a two way street!

• Pinterest: great for doctors and healthcare

professionals

• LinkedIn: great for attorneys looking for

referrals.