social media marketing, best practices

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Best practices: Cross-platform social media marketing design + development tips a presentation by Sidneyeve Matrix image: fd

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Designed for Kingston Chamber of Commerce. Event sponsor: VIVA productions.

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Page 1: Social media marketing, best practices

Best practices:Cross-platform social media marketing design + development tips

a presentation by Sidneyeve Matrix

image: fd

Page 2: Social media marketing, best practices

go where the people are...

image: child of Atom

successful social media marketing requires that we

Page 3: Social media marketing, best practices

inbound marketingshare great content that attracts interest

image: Danny Perez Photography

and once we're there, we need to

in other words, it's about

Page 4: Social media marketing, best practices

measurable value addedto your bottom lines

and ideally, the ROI will be

Page 5: Social media marketing, best practices

define your objectivesset criteria by which to measure

success of SM efforts

image: melissa gray

but which bottom lines? it's imperative to

Page 6: Social media marketing, best practices

your objectives determine your channels and content strategy

image: bluman

because

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content aggregators

image: Guillermо

Social media platforms are

and community networks

Page 8: Social media marketing, best practices

image: rogersmj

today I'll present some best practice tips for engaging on these channels, and across them

go where the people are.

Page 9: Social media marketing, best practices

FB business pageranks high on Google

image: Franco Bouly

(higher than your webpage?)

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19%

32%

23%

27%source: comScore 2009

visitors by age50+ years

34-49

25-34

24 & under

are your clients on this site?

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FB brand affiliates are more likely to buy.if so, you should be there too because

Page 12: Social media marketing, best practices

keys to a successful FB page

image: .krish.Tipirneni.

some

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http://www.facebook.com/pages/Wilmington-DE/Trolley-Square-Pet-Store/69131727923

http://www.facebook.com/PetSmart

image: "iPad Stand" by Veronica Belmont

vanity URL25 likes required

so long!

much better!

Page 14: Social media marketing, best practices

and optimized landing page

FBML customized

example 1 of 2

oops! 1 problem: no more "Become a Fan" button. We "Like" fresh graphics.

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custom/optimized landing page example 2

mmmfresh

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interactive open wall

with regular calls to action

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call to action

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guidelines for participation

image: Angelina :)

part of your crisis communication strategy for example

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add LIKE box to your website/blog

once you have a Facebook pageyou can drive Likes if you

think cross platform

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image: priscila_tonon

best practices

some

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customized wallpaper

check out the balanced followbacks

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varied & valued tweets:

post updates of newsworthy items from your industry,+ your original content,+ retweet/promote your followers' content

image: fdecomite

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reciprocity followback and create lists of your VIPs

image: le vent le cri

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@MatrixMediaFX/kingston-business-network

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active & continuous network developmentweekly tasks: add new tweeps to your lists and networks& unfollow dormant, irrelevant, or nonreciprocal tweeters

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to raise clients' satisfaction index, provideconsistent engaged interaction

ask for input& add value

image: dotbenjamin

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Why do you read WWE Magazine?

example of asking for input: pollingslide 1 of 3

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poll:

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wow 4+ votes per minute!

results:

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example of adding value: digital couponslide 1 of 2

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here's the digital coupon from Twitter

well, not *entirely* digital, redemption requires print

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example of adding value: mobile couponslide 1 of 3

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tweeted link points to Facebook pagewith QR code

(think cross platform)

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image: vfowler

scanning QR codeopens smartphone coupon

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image: Josh Bancroft

Increased visibility for your company, products and services

& opportunity to promote events

deliverscompany listing

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business profile

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Establish your expertise by responding to discussion questions

Network with potential and current business partners and clients

Recruit talent

telework

image Leonard John Matthews

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personal profilewidgetize your

& add LinkedIn URL to eMail signature

add LinkedIn tab to Facebook profile

(think cross platform)

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image: brittney bush

video marketingshooting for virality

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image: Laura Mary

Don't make a ad. Tell a story.

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image: B_Zedan

A short story.atomize your content30-60-90 seconds

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types of videoshow-to tutorialsproduct reviewsbehind the scenes, making-offacility tourinterviews (staff/client testimonial)video news releasepromotional event

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optimizing video for social sharing & search

image: jaygoldman

keyword tags& titles

embeddable

post x-platform

branded

linked

invite feedback

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local advertisingword of mouth, amplified.

image: Mario Sixtus

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image: wEnDaLicious

join the conversation happening online today about your business

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need some in your pocket?

think: social + mobile

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image: nan palmero

become georelevant.

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each venue user checks into with Foursquare is pushed to friends on multiple social networks

(cross platform)

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Foursquare + Facebookcross platform

nice work @tifffanyandco!

that's a lot of earned media/word of mouth P2P promotion

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image: fazen

cross-platform

best practices in social media marketing

multiplying the touchpoints.

stretch your content & networks

Page 53: Social media marketing, best practices

ThankyoutoAlexandraMacgregorforresearchanddesignassistance.

ContentsofthispresentationincludingimageshaveCreativeCommonsAttribution‐Noncommercial‐ShareAlike3.0Licenses.

about the authorSidneyeveMatrix,PhD.Queen'sNationalScholar,Film&Media@Queen'sUniversityOnline:MatrixMediaFX.com+SidneyeveMatrix.com

social media design + build

Questions? hope you get in touch.

@sidneyeve