social media marketing compliance

Social media

Thursday 04 March 2010

Social media

Legal and business challenges informing a social media policy


“A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and

getting smarter faster than most companies.”

The Cluetrain Manifesto (2000) @ cluetrain.com


http://www.cluetrain.com

http://www.cluetrain.com

The Web has changed


Its about being social ...


... in the digital age ...


... and increasingly in realtime.


The social Web is not just about being shiny happy people ...


Your clients are having conversations about you and the things that should matter to you

Are you even part of that

conversation?


customers have new tools and a

longer reachThursday 04 March 2010

... and so on ...

the network effect in social media


Google joins the social Web in a big way


You suck!

?!


Social media = expression


Freedom of expression can be

liberating


Do you have control over the conversation?


09-f9-11-02-9d-74-e3-5b-d8-41-56-c5-63-56-88-c0

http://bit.ly/diggcodestory




Getting the community involved


... it can be a gamble ...Thursday 04 March 2010

Are your employees using ...


You have to understand social

media

Sensitive information being disclosed?


New(ish) buzzwords

brandsquatting

typosquatting

Cybersquatting (domain names)


Manage your content licensing process


The problem is that © ≠ sharing


There are a couple options


Existing law

• Bill of Rights (Chapter 32)

• Consumer Protection Act

• PAIA

• ECT Act

• RICA


“POPIA”Thursday 04 March 2010

Informed consent!


Categories of “personal

information”

Ordinary personal information versus special personal

information.


Data Protection

• Ensure the personal information collected is “complete, not misleading, up to date and accurate”;

• Secure integrity of personal information against risk of loss or damage;

• Protect against unlawful or unauthorised access or processing;

• Identify reasonably foreseeable internal and external risks;

• Generally accepted infosec practices and procedures

* Principle 6: draft POPIA


Privacy policyThursday 04 March 2010

When employees go astray


Building on your success ...


or building their own platforms with your tools


Potential impact?Thursday 04 March 2010

Harness their passion


Stay in the loop


Remember its all about relationships


Build better legal frameworks


Terms of use

Don’t forget details like jurisdiction, choice of law and

ECT Act compliance

webtechlaw.com/anatomy-website-terms-use


http://webtechlaw.com/anatomy-website-terms-use




Ongoing review to ensure terms address

new developments


Social media policy: framework

and structure?


Why?


You can’t afford to shy away from the

social Web

anymore


The little people are having a profound impact


Wide range of tools and services


Perspective


Give your people direction


Case study


The Coca-Cola Company


Suggestions ...


Principles or guidelines


Issue escalation

How is policy governance handled?

What are the communication channels?

Where do you look for guidance?


Keep it simple


Consider all roles


Co-ordinated approach


http://www.saidwot.com/

what-we-say/


http://www.saidwot.com/what-we-say/






Paul JacobsonWeb and digital media lawyer

[email protected]

[email protected]


mailto:[email protected]

mailto:[email protected]

http://creativecommons.org/licenses/by-sa/2.5/za/







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