social media marketing cost_buzz digital v1.4
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Social Media Cost Estimation
Social Media Cost Estimation01. Facebook Fan Pages
02. Facebook Viral
03. Facebook Advertising
04. Influencers seeding, Forum Seeding
05. Viral Video
06. Digital PR & Hot Blog Viral
07. Case Study
Facebook Fan Pages
Create Fan Pages
Manage & Attract
Design professional Fan Page aligned with client’s brand identity
Create new tab/apps to show your services, contest, video, web,
welcome guest, branding message, flash...
Attract facebook users to like the Fanpage
Contest, content marketing
Find and engage existing Fans
Invite Fans to upload content
Hot discussions, new feeds, notes, photos, videos... and provide
useful resources
Facebook Engagement
Influencers engagement
Viral
Finding relevant influencers and offering them brand experiences they want to talk about with their networks of connections
5-20 influencers (at least 1500 friends each one) depend on each campaign
KPIs setting
Post content on influencers’ wall, make viral
Spread content & comment on friends’ & other fan pages’ wall
Join some famous groups to do seeding to get more fans
All contents (post, note, photo, video...) will embed brand massages
Fan Page Cost
Works
Customized FB Ava Free
FB Content Management Fee
FB Ads & Sponsor story
Tab/Apps 1-2 weeks 1 tab 100$
Facebook Viral
1 month
1 month 01 CPC (click)
300$
0.05 - 0.1$
1 week 01 Viral Influencers 50$
weekly free2 timesReport
Time Quantity Cost/Fee
Note:
- Apps fee depend on contents
- Agency fee also depends on each campaign, contest & prize (if have) & workload…
- Report include: Fans, posts, discussions, comments, photo & videos, ..
Facebook Ads & Sponsor Story
Facebook Ads
Sponsor Story
0.05$ - 0.1$/CPC (Cost per Click)
Target Audience: Area, age, gender…..
0.05$ - 0.1$/CPC (Cost per Click)
Target Audience: Area, age, gender…..
Community Viral
Invite and select influencers on each forum
Give influencers brand experienc-es or train them about product, key massages...
Discussion, infor-mation & experi-ences sharing, make noise
Select Hot Topic Discussion end
Create Discussion Measurement and reports
Discussion Guideline
Q&AEmbed Massages
Crisis management (if have)
Influencers are longtime & re-spected members and have a lot of posts, comments, relationships in community
Our approach
Members selected Brand Experiences Make Discussion Amplify & Embed Massages
Open-End & Reports
Community Viral
Influencers seeding:
Forum seeding (non - influencers)
Note
Influencers: 100 $/Month/Member/ Forum
Management Fee: 300$/Month/Forum
Management Fee: 200$/Month/Forum
Cost can be adjusted depends on the forum
03 - 05 influencers selected/forum
Influencers are longtime & respected members and have a lot of posts, comments, relationships in community
Viral Video
1. Establishing Goals & Strategy
2. Creative
3. Production
4. Viral Video Marketing & Seeding
Viral Video Cost
Creative fee:
Production cost:
1500$/Video
15 000$/Video
Brief & storyboards
Video duration: 1 mins (+3000$ for each 30s added)
However costs are driven by many factors:
- Pre production: casting, talent (actors), trained animals,
location
- Production: The number of videos, live-action vs. animation, the equipment required, live visual effects, makeup effects,
wardrobe, props and sets.,
- Post production: Editing, computer graphics and visual effects, music composition, recording or licensing
Viral Video Marketing & Seeding Cost: depends on viral plan
Hot Blog Viral & Digital PR
Hot Blog Viral & Digital PR Cost
Hot Blog Viral Cost:
Digital PR Cost:
Article writing:
Publishing:
100$/article
100$/article
Depends on the online newspaper
Case Study
Social Media
Social Media (FB) - Asashi
Client: Asashi Hot Pot
Campaign: Increase the brand awareness
Channel: Facebook
Duration: 3 months
Results: 40,230 fans
Social Media (FB) - Tracy
Client: Tracy
Campaign: Increase the brand awareness
Channel: Facebook
Duration: 5 months
Results: 33,418 fans
Community Viral - Mobifone
Client: Mobifone
Product: Funring sang tao
Campaign:
Lauching new service, www.sangtao.funring.vn
Channel: Online PR & ICT Forum Seeding
Duration: 02 weeeks
Results:
- Discussion on 26 forums and Social networks
- Views: 31.752 views
- Comments: 2.045 comments
Community Viral - Elite Fitness
Client: Elite Fitness & Spa
Product: Fitness
Campaign:
- Brand awareness & Engagement
- Digital Influence: use influencers (key members) to
engage target audiences
Channel: Tinhte.vn - ICT Forum, Otofun.net -
Automobile Forum
Duration: 01 months
Results:
- Views: more than 2500 views/ each forum
- Comments: more than 100 comments/ forum
Community Viral - PH Care
Client: United Pharma
Campaign: PH Care
Objective: Build up awareness, trust!
Channel: webtretho, lamchame
Duration: 01 months
Results: 4469 views, 254 comments
Digital Campaigns - Diana
Client: Diana
Label: “Baby Tom & Jerry” Diaper
Campaign: New product PR and trial sample
Channel: webtretho.com
- Organize a photo and clip contest “The most
playful kid” on forum Webtretho and microsite
- Organize a diary writing contest “ Play with your
lovely kid”
- Trial sample
- Banners advertising
Results:
- Attendants : 400 moms
- Commented members: more than 1000 moms
- Over 10 000 people sign up to use the free sample.
ContactBuzz Digital Marketing Agency
Head Office: 1604 Floor, A Tower, Ha Thanh Plaza, 102 Thai Thinh, Dong Da, Ha Noi
Office 2: 509 Floor, N4A Building, Trung Hoa - Nhan Chinh, Le Van Luong, Ha Noi
Tel: (04) 35380704
Fax: (04) 35560365
Hotline: 097.610.86.86
HCM Office: 188/7 Thanh Thai Str., Dist. 10, Ho Chi Minh
Tel: 093.440.02.30
Email: [email protected]
Website: www.buzzdigital.vn
Our Blog: www.blog.buzzdigital.vn
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