social media marketing - facebook

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Social Network Marketing -Facebook Laura Donovan The Word Pro

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Page 1: Social Media Marketing - Facebook

Social Network Marketing-Facebook

Laura DonovanThe Word Pro

Page 2: Social Media Marketing - Facebook

A strategy to promote your brand by making your presence known.

It is interactive It can be done on or off-line

©2011 – The Word Pro

What is Social Network Marketing?

It’s people engaging with other people

Page 3: Social Media Marketing - Facebook

Convert your connections into Customers

The Ultimate Goal

©2011 – The Word Pro

Page 4: Social Media Marketing - Facebook

It is where your customers are

It is where your competition is

94% of Small Businesses use Social Media to Market

Why should I use it?

©2011 – The Word Pro

Page 5: Social Media Marketing - Facebook

You need a defined marketing plan that includes traditional and social media.

Social platforms should be seen as tools in your marketing toolbox. Like any tools, you have to learn to use them – the right way

Social Media Marketing takes time to convert

It’s not a Magic Bullet

©2011 – The Word Pro

Page 6: Social Media Marketing - Facebook

Social Networking Sites (Facebook, Twitter,

Google+)

Business Networking (LinkedIn)

Blogs

Rating Sites – (Yelp, Google Places)

Video Sharing (YouTube)

Photo Sharing (Flickr)

Combined Interests (MeetUp)

Social Media ToolsThere are thousands…

©2011 – The Word Pro

Page 7: Social Media Marketing - Facebook

©2011 – The Word Pro

Page 8: Social Media Marketing - Facebook

800 Million Users Worldwide 4,033,380 people over the age of 18 within 50

miles of Barrington on Facebook 80% of Americans use Social Media Facebook is top destination 51% of Facebook Users are more likely to buy

from brands they follow

Facebook

©2011 – The Word Pro

Page 9: Social Media Marketing - Facebook

A Facebook Page provides SEO

Less expensive than outbound marketing

Connect with Customers

Visiblity

Self-Promotion

Gearing up to be even more Business-Friendly

Top Reasons

©2011 – The Word Pro

Page 10: Social Media Marketing - Facebook

Welcome Landing Tab (Splash Page, Squeeze Page)

Facebook Only Deal/Coupon Monthly Promotions Optimize Page for SEO Run a consistent Campaign Run a quality Campaign

Key Components

©2011 – The Word Pro

Page 11: Social Media Marketing - Facebook

www.thewordpro.com

Page 12: Social Media Marketing - Facebook

www.thewordpro.com

Page 13: Social Media Marketing - Facebook

Provide visibility and raise awareness for your brand

Engage with customers

Inform

Become the Source of Information

Goal -

©2011 – The Word Pro

Page 14: Social Media Marketing - Facebook

You can’t accurately measure a Facebook Friend

Social Media is the Vehicle not the Destination

Measure actions on Facebook Use actions to create conversions As with billboards, business cards, ads and

Facebook – an Impression IS an Impression

Measuring

©2011 – The Word Pro

Page 15: Social Media Marketing - Facebook

Social Media is a waterfall. Your website is a lake.

Your Website is your Virtual Storefront. It contains the static information people need to make their final buying decisions.

Search engines admit that social authority is included as part of their page rank algorithm.

Do I Need SMM and a Website?

©2011 – The Word Pro

Page 16: Social Media Marketing - Facebook

Personal social networking should be handled by the “person.”

Social Network Marketing for business is more effective when done by a professional.

When to Hire a Social Media Manager

©2011 – The Word Pro

Page 17: Social Media Marketing - Facebook

People want to and EXPECT to be able to interact with brands.

Consumers want to hear from other consumers about products and services before they buy.

48% of consumers combine social media and search engines in their buying process.

Inbound marketing costs 62% LESS THAN traditional Marketing.

Bottom Line

©2011 – The Word Pro

Page 18: Social Media Marketing - Facebook

Laura M. Donovan(630) 362-4538

[email protected]

Sandy Ketcham(815) 556-8505

[email protected]

The Word Pro“Innovative Marketing for Business”

www.TheWordPro.comwww.Facebook.com/TheWordPro