social media marketing for career tech
DESCRIPTION
Shane Haggerty, Communications Coordinator at Ohio Hi-Point Career Center, and Kelly Herzog, Public Information Coordinator at Miami Valley CTC, presented on social media marketing at the annual Ohio ACTE Conference in Columbus, OH, on August 7, 2008. For more information visit http://ohioactepr.blogspot.comTRANSCRIPT
Social Media Marketing for Career-Tech
Ohio ACTE Conference
Presented byShane Haggerty, Ohio Hi-Point Career Center
Kelly Herzog, Miami Valley Career Technology Center
What is Social Media?
Ohio ACTE Conference
Social Media is:1. A two-way conversation
2. An opportunity to share and collaborate
3. An opportunity to self-publish4. The new media—leveling the playing
field5. Word-of-mouth/Viral
6. It’s all about connecting and community
Ohio ACTE Conference
Why embrace Social Media?
Ohio ACTE Conference
*The conversation happens online
*Our target audiences are online
*The tools present opportunities for sharing and collaboration
*Cost-effective marketing and communications
*Build reputation and engage in direct sales
*Reach the masses or your targets
*Easily measure success of campaigns
Ohio ACTE Conference
An Overview of the Tools
Ohio ACTE Conference
*Blogs/Microblogs
*RSS Feeds
*Subscriptions
*Social Networks
*Wikis
*Video/Photo Sharing
*Google/Yahoo Groups/Docs
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Example #1-Miami Valley Career
Technology Center
Ohio ACTE Conference
Web-site
• Revamped our website –www.mvctc.com
• Create individual CT websites• CT websites
What is Blackboard?
• Blackboard is a Virtual Learning Environment (VLE) that supports online learning and teaching.
• http://my.mvctc.com/
Using Blackboard Technology
• Personalized postcard with individual web-site links
• Target Freshman based on 8th grade career assessment
What is Second Life?
• Second Life is a virtual environment on the internet.
Marketing with Second Life
• Virtual tours• Preview lab environments• Schedule speakers and events
Example #2-Ohio Hi-Point Career Center
Ohio ACTE Conference
*Recruitment
*Customer Service
*Internal & External Communications
Ohio ACTE Conference
Ohio ACTE Conference
The Problems with Social Media
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*Geographics/Demographics
*It’s a commitment
*Lack of control(Not organized, not controlled, not
on message)
Ohio ACTE Conference
How to know if you should utilize Social Media
Ohio ACTE Conference
*Do you have something to say?
*Do you have customers to engage and listen to that are online?
*What can you share with the community and what can the community share with
you?
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The Get Social Project:
The List of 15
Find it on the Ohio ACTE PR Academy Bloghttp://ohioactepr.blogspot.com
Ohio ACTE Conference
Questions?Thank You!
Visit us online:www.ohiohipoint.com
www.mvctc.com