social media marketing for lifestyle & fashion brands - case study
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TRANSCRIPT
CLIENT CASE STUDYHow we worked with a luxury
watch company to create some serious pre-launch
social media buzz
The ClientThe client ChronoWatchCompany.com is an
upcoming e-commerce luxury watch store headquartered in Hong Kong & launching
some exclusive watch brands from Europe & North America globally as fashionable lifestyle
timepieces.
The ChallengeChronoWatchCompany.com is looking to launch a number of luxury fashion watch
brands in India & globally for the very first time. The brands although exquisite in
craftsmanship are unknown to the market & as a new player targeting a completely new
segment of lifestyle watches, a lot is at stake.
The ProposalBuzzFactory proposed a multi-prong 360 degree social media marketing approach to create some pre-launch buzz months prior to the expected launch. Leveraging
Facebook, social media contests, promotions, Facebook ads, Twitter as well as an exclusive Horology & Watch Lifestyle Online Magazine to create awareness
for the Client, the individual watch brands being launched and educating fans on the world of horology,
luxury timepieces & the lifestyles associated with these watches.
.
The Activity
A customized Facebook page was created. A content strategy & plan for Facebook was created, approved & set
into motion. A paid Facebook ads campaign was designed, launched & managed to drive initial fans targeting specific
demographics, shopping interests & geographies. Daily engaging updates were published driving conversation,
interaction & activity on the page. Creative contests & promotions were designed and launched within the first 30
days.
…
A “Name The Featured Brands” essay format Facebook contest was developed using ShortStack & launched to drive
brand recall for the brands being features & launched & get fans to express their sentiments on what they have been
exposed to. A fan of the month program was introduced with a point based incentive to promote likes, shares and activity
from fans. Gift vouchers regularly given out to active fans. An ongoing sweepstakes based promotion was launched
continues to receive fan entries & more…
The ResultsA whopping 60,000 + fans in under 3 months on the
Facebook page instantly putting ChronoWatchCompany.com as the leading Indian watch page on Facebook. Tremendous response to the Client, the brands being introduced to the market as well as the
concept. Brand advocates that love & talk about the company even before it’s been launched.
…
A very large active community of fans that interact daily, respond to updates & literally anticipate the launch of the e-
commerce store & retail outlets Over 5000 followers on Twitter with some great responses from luxury & watch
publications, local Twitter influencers as well as followers. A large pre-launch subscriber list for the blog / online
magazine which will be go live soon. Hundreds of thousands reached & plenty aspiring to own a timepiece
from ChronoWatchCompany.com
…
and all this….BEFORE the actual launch & other social media & outreach initiatives are kick started to build a
long term brand connect & interactive presence.
Facebook Page
Active Engagement
Promotions
Contests
Facebook Ads Campaigns
Digital Magazine / Blog
What We DidFocused completely on the content, being educational,
being interactive, understanding what fans are responding to, communicating the Client’s passion for fine watches &
the lifestyles associated with them.
Ripple effect – Fans, outreach, social brand ambassadors, valuable feedback, opinions, conversations, business
enquiries, pre-orders & LOTS of pre launch buzz
Buzzfactory Interactive Pvt. Ltd.Web: http://www.buzzfactory.net
Phone US: +1 949 760 3888Phone IND: (+91) 9970688749
Twitter: @neil_sEmail: [email protected]