Denis Wilson President / Chief Consultant – DWP Information Architects

DWP Information Architects’ core belief is that small business is the bedrock of America’s economic well-being. Our mission is to provide the benefits of information technology to small businesses so that they are able to take advantage of the technology while concentrating on their business. Further, to listen intently to those small businesses so that we might earn the right to being considered their trusted business advisor.

Website: dwpia.comBlog: dwpia.wordpress.comTwitter: twitter.com/dwpiaLinkedIn: dwpiaFacebook: dwpia

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Mining Search ResultsLUNCH ‘N LEARN:

SECRETS OF SOCIAL MEDIA MARKETING

Understand Online Influencers Make Initial Contact Meaningful Ask for Advice Take Conversation Offline Follow Through Treat Them as You Would Media

LUNCH ‘N LEARN:

SECRETS OF SOCIAL MEDIA MARKETING

Southwest Airlines Online Podium It is Right for Your Business

Do You Want to Commit to It? Do You Have a Topic in Mind? Are You Passionate about the Topic? Are You Knowledgeable about the Topic? Do you Communicate Well? Do You Have a Tough Skin?

LUNCH ‘N LEARN:

SECRETS OF SOCIAL MEDIA MARKETING

• Social Networks Come of Age• Nikon on Flickr• 100,000 members of Starbucks groups on

Facebook – not sponsored by Starbucks• $1.2 Billion spent on advertising in social• However not as effective• Many Networks • Many New Applications Added

LUNCH ‘N LEARN:

SECRETS OF SOCIAL MEDIA MARKETING

• Who won the war?• Facebook• LinkedIn• YouTube• Flickr• Twitter

LUNCH ‘N LEARN:

SECRETS OF SOCIAL MEDIA MARKETING

• Others who won• Delicious.com• Digg• Second Life• And Wikipedia

LUNCH ‘N LEARN:

SECRETS OF SOCIAL MEDIA MARKETING

• Gather• Jigsaw• Meetup• Photobucket• Propeller• Reddit• Sermo

• Squiddoo• Stumbleupon• ThisNext• Utterz• Visible Path• Yelp• Zillow

LUNCH ‘N LEARN:

SECRETS OF SOCIAL MEDIA MARKETING

• You will find interesting things when you listen

• WOMMA survey found top-performers 7-times as likely to use social media marketing tools

• Look up Communispace.com• Build it into your web site

LUNCH ‘N LEARN:

SECRETS OF SOCIAL MEDIA MARKETING

• Creating Communities• Don’t build barriers• Learn from the social network model• Humanize the interaction• This isn’t easy to do• Remember the 99:1 Rule• Be inventive with questions• Close the feedback loop• And, if possible, mix it up.

LUNCH ‘N LEARN:

SECRETS OF SOCIAL MEDIA MARKETING

• ClutterControlFreak.com• EthicsCrisis.com• WifeInTheFastLane.com

LUNCH ‘N LEARN:

SECRETS OF SOCIAL MEDIA MARKETING

• Content is King…• Understand your audience and object• What’s your objective? • Then decide what method would be

most appropriate and efficacious

LUNCH ‘N LEARN:

SECRETS OF SOCIAL MEDIA MARKETING

Going Viral

LUNCH ‘N LEARN:

SECRETS OF SOCIAL MEDIA MARKETING

• Old habits die hard… but die they must

• In order to succeed in social network marketing, you must thing of yourself as a publisher

• The secret secret: ENGAGE DON’T SELL

LUNCH ‘N LEARN:

SECRETS OF SOCIAL MEDIA MARKETING

• Ditch the pitch• Joseph Jaffe, Author of “Life After the 30-

Second Spot”• Umair Haque, founder of

Bubblegeneration.com and Director of Havas Media Lab

• In other words…

• Think of it as a cocktail party

LUNCH ‘N LEARN:

SECRETS OF SOCIAL MEDIA MARKETING

• Campaign basics

Think long-term

LUNCH ‘N LEARN:

SECRETS OF SOCIAL MEDIA MARKETING

• Campaign basics

Search engineperformance is central

LUNCH ‘N LEARN:

SECRETS OF SOCIAL MEDIA MARKETING

• Campaign basics

Make it human

LUNCH ‘N LEARN:

SECRETS OF SOCIAL MEDIA MARKETING

• Campaign basics

Be passionate,or at least committed

LUNCH ‘N LEARN:

SECRETS OF SOCIAL MEDIA MARKETING

• Picking your spots• Telling your story with words and images• Engagement through interaction• Promote Thyself

• Your web presence starts with your web site…

LUNCH ‘N LEARN:

SECRETS OF SOCIAL MEDIA MARKETING