social media marketing for small businesses
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Social Media Marketing: Here's how small businesses can take advantage of it.TRANSCRIPT
SOCIAL MEDIA MARKETING
Creating Cost Effective Marketing ChannelsFor Small and Medium Businesses
04/08/23
Cuong Huynh • (858) 663-1489 • [email protected]
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Topics• The new buying behaviors• Push versus pull marketing• Why blogging is important• Why SEO is important• Why social media is important• The new marketing playground
04/08/23 2Cuong Huynh • (858) 663-1489 • [email protected]
Buying Behaviors Has Changed…
Push Marketing = IntrusionInside sales Email blasts Telemarketing
04/08/23 3Cuong Huynh • (858) 663-1489 • [email protected]
TV/radio adsPrint adsDirect mail
… Has Marketing Kept Up?
Search engines (SEO)
Pull Marketing = PermissionRelevant ads (SEM) Blogosphere
Social Media
RSS/Broadcasting Group recommendationOnline Direct Interaction
04/08/23 4Cuong Huynh • (858) 663-1489 • [email protected]
Pull or Social Media Marketing
Blog(Self Publish)
SEO(Get Found/Attract)
Social Media(Participate/Influence)
04/08/23 5Cuong Huynh • (858) 663-1489 • [email protected]
Why Blogging Is Important• First & critical element of social networking• Total control of content• Provide fresh content for SEO traffic• Establish expertise in the field• Communicate directly with customers and
prospects• Create new marketing and sales channels• Serve as 24/7 PR and media relations tool
04/08/23 6Cuong Huynh • (858) 663-1489 • [email protected]
Blog drives incoming traffic
3 Keys to Successful Blogging• Reading: who says what and where
– Your customers, prospects, competitors– Your brand and reputation
• Commenting: get involved in conversations and problem solving– Find relevant online discussions– Give advice, help, suggestions
• Writing: inform and influence– Educate readers– Manage expectations
04/08/23 7Cuong Huynh • (858) 663-1489 • [email protected]
• Most websites get 70% of traffic through search– Google is and will still be king of search
• SEO is effective and achievable process– On-page SEO
– Off-page SEO
• Uniquely generated content is most important factor
Why SEO Is Important
04/08/23 8Cuong Huynh • (858) 663-1489 • [email protected]
SEO gets you found organically
Why Social Media Is Important• Social media adds exponential effects to
blogs and SEO– Similar to face-to-face networking– Without time or space constraints
• Allow participation in community– Become a member– Add value by asking and answering questions
• Be where audience or action is
04/08/23 9Cuong Huynh • (858) 663-1489 • [email protected]
Social media is like online business cocktail party
So What Is Social Media Marketing?• Re-thinking of marketing opportunities
– Disseminated via social interaction– Employed using highly accessible channels– Published through scalable techniques
• Pull, not push marketing– Push marketing is old school and expensive– Pull marketing is results-driven, cost-effective and
measureable • Adoption of new techniques to benefit marketing
– Blog, SEO, new social media tools
04/08/23 10Cuong Huynh • (858) 663-1489 • [email protected]
The World Wide Web
04/08/23 Cuong Huynh • (858) 663-1489 • [email protected] 12
…in the past
Computers connected…
The Blogosphere
04/08/23 13Cuong Huynh • (858) 663-1489 • [email protected]
…today and in the future
People connected…
Formula for Success• Blog: Fresh, interesting and sticky content
– Great for SEO, build followers & reputation• LinkedIn: 15M visitors per month
– Business profile, SE ranking, B2B events• YouTube: 84M visitors per month
– Still biggest, most well known for viral marketing campaigns• Twitter: 23.5M visitors per month
– Hottest micro blogging, SE ranking, build brand, followers, traffic• Social News
– Digg: 43.9M visitors/mo. Digging or burying links and stories• Community
– StumbleUpon: 4.9M visitors/mo. Bookmark and share content • Facebook: 124.6M visitors per month
– Closed community, no SE ranking, traffic and reputation building• MySpace: 50M visitors per month
– Open community, SE ranking, new media features added
04/08/23 14Cuong Huynh • (858) 663-1489 • [email protected]
Build Your Own New Media Team• Establish social media policy
– Rules of engagement– Include legal early
• Pick team members– Passionate about company, products and services– Honest, smart and ethical– Tech tool savvy
• Empower and authorize– Protect and broaden company reputation– Promote company’s interest and missions
• Review and Revise– Look out for opportunities to go viral– Support customer-generated content– Know your analytics
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How to Find MeCuong Huynh
Marketing Communications andSocial Media Marketing Consultant
LinkedIn: http://www.linkedin.com/in/cuonghuynhMy profile site: http://www.cthmedia.net/
My own blogshttp://www.marketingautopsyblog.com/
http://www.cleancartalk.com/http://www.lovingpho.com/
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