social media marketing for sustainable destinations
TRANSCRIPT
Facebook Definitions
Affinity
Reach
Engagement
Weight
Time Decay
Measures the relationship between the user and the creator.
The number of followers who view the post on their timeline.
The number of times a user shares, comments, likes or clicks on a post.
The fact that videos score more points than photos, text, or links.
As a post gets older, it loses its points because it is “old news”.