social media marketing insights, trends and infographics 2010: content and motion
Post on 17-Oct-2014
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Hello. Here's a compendium of our current favourite Social Media (marketing) stats and usage data. All supplied with a little commentary, and mostly in the form of good old Infographics. Enjoy.TRANSCRIPT
Social Media Trends, Insights, Data & Infographics: a 2010 Compendium of the Good Stuff
Roger Warner - October 2010
DON’T PANIC!
2
3
Perez Hilton
Kittens
Importantstuff
The Internet
Here We Are…The Great Social Discovery Safari
(Yes, Google works on *very* Social principles too)
You.com
4
Demographics…
Chart from iCrossing (a group of very smart SEO people)
Republic of Social Media is Your Market...
5
Infographic from Flowtown (‘My Mom is on Facebook?’ - also smart people)
6
Infographic from Flowtown (‘My Mom is on Facebook?’ - also smart people)
And Your Market is Very Active...
7Infographic from BusinessWeek (data from Forrester)
What’s Happening Out There..?
‘I re
ally
love
/ ha
te y
ou’
‘Ple
ase
chec
k ou
t my
blog
’I s
tay
in to
uch
with
you
’
13% of your core (£££) market produce content19% of your core (£££) market comment, rate and review17% of your core (£££) market listen to you via web channels
8
How We Share Content
Infographic from AddToAny
AC
QU
ISIT
ION
:B
uild
spe
cial
ist
cont
ent f
or th
ese
chan
nels
- go
al =
sh
aren
ess
and
awar
enes
s
RET
ENTI
ON
/ CO
NVE
RSI
ON
: B
uild
des
tinat
ion
cont
ent t
hat
mak
es v
isito
rs s
tick
/ con
vert
- (i.
e. e
ncou
rage
a b
ookm
ark!
)
9
We’re Gonna Need a Bigger Boat…Information Creation and Circulation BEFORE Twitter (Burson Marsteller - yes, smart)
10
We’re Gonna Need a Bigger Boat…
ALS
O: a
dd F
aceb
ook,
Flic
kr, Y
ouTu
be, e
tc
Information Creation and Circulation AFTER Twitter (Burson Marsteller - yes, smart)
11
Our goal is to influence people through media old and new.
We need a bigger boat.
We need to be active where they’re most active - in their Social / discovery spaces - as well as traditional media.
Where Do We Go From Here?
Thoughts? Questions?
12
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Further Reading
C&M Blog & Resources Page
C&M Content Optimisation Guidehttp://www.contentandmotion.co.uk/resources/quickstart-guide-to-content-optimization-better-seo-content-writing/
C&M Online PR & Optimisation Research Toolshttp://www.contentandmotion.co.uk/resources/content-optimisation-tools-cm-whats-in-your-handbag/
C&M Guide to Google & Effective SEOhttp://www.contentandmotion.co.uk/resources/papers/a-practical-guide-to-google-seo-in-30-mins/
C&M Social PR Through Clever Content Creationhttp://www.contentandmotion.co.uk/resources/social-seo-search-engine-optimisation-through-clever-content-creation/ -