social media marketing overview

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Overview of Social Media Marketing for real estate agents, presented by George O'Neill. The intention of this document is to be an introduction of the topic for agents.

TRANSCRIPT

Page 1: Social Media Marketing Overview
Page 2: Social Media Marketing Overview

® 2009 George O'Neill 2

Twitter? Facebook? LinkedIn, MySpace, blogs, pingbacks? Huh? 

More than 80% of homebuyers and sellers are looking on-line these days for a Realtor. 

Will it be you? 

Page 3: Social Media Marketing Overview

3 ® 2009 George O'Neill

Page 4: Social Media Marketing Overview

® 2009 George O'Neill 4

Page 5: Social Media Marketing Overview

® 2009 George O'Neill 5

1.  Content created by people 2.  Using internet publishing technologies 3.  Is a shift in how people discover, read and share

news, information and content 4.  Is a fusion of sociology and technology 5.  Is transforming monologues (one-to-many) into

dialogues (many-to-many) 6.  Democratization of information, transforming people

from readers into publishers 7.  Allowing people to connect online to build personal

and business relationships 8.  Called Customer Generated Media (CGM)

Adopted from wikipedia.org

Page 6: Social Media Marketing Overview

® 2009 George O'Neill 6

* as Realtors ®

Source: http://www.car.org/economics/currentresearch/homebuyer2008/

Page 7: Social Media Marketing Overview

® 2009 George O'Neill 7

Page 8: Social Media Marketing Overview

® 2009 George O'Neill 8

1)  Download this presentation: •  www.GeorgeONeill.ca/Speaking.asp

2)  Sign up and try: •  www.twitter.com •  www.linkedin.com