Revolving World of Social Media

@KristinEDziadulInbound Marketing AnalystBackupify

WNEC Marketing Communications/Advertising

Online personal brand

Blogger

Marketing Analyst at Backupify

Who is Kristin Dziadul?

“ Social media is media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.” - Wikipedia

What is Social Media?

Brand Monitoring Customer Service Industry news Message Broadcast

Twitter –Join the Conversation!

Understand target demographics Connect events from FB to Eventbrite Reward Fans Post/share blogs Customize tabs

Facebook Fan Page

Brand experience Awareness Relationship building Sharing information Feedback

Why Social Media

Demographics Feedback Virality of content Cost benefit Analytics

Benefits of Social Media Marketing

Boston Police Department Old Spice Comcast Cares

Example Social Media Campaigns

Effective as of December 1, 2010

Abuse of social media – over promotions◦ Unlawful paying of influential people

Need to disclose brand affiliations and avoid false or misleading statements

Exercise precaustions to prevent misleading claims

Beware of FTC Regulations

Breach of security eDiscovery Negative publicity Embarassment Ethical ramifications

Liability and Risk

Where to Start?

Create a blog

LinkedIn ◦ Static site to set and forget

Find 3 blogs to read every day

Three Takeaways

Twitter: @KristinEDziadulLinkedIn: Kristin DziadulBlog: http://kdmedianow.com