1. Presented by Shinu Jino

2. SMM - Meaning Social Media Marketing is the process ofgaining website traffic or attention throughsocial media sites.Website Traffic is the amount of data sent &received by visitors to a website. The goal of SMM is to produce content thatusers will share with their social networkingto help a company to increase brandexposure and broaden customer reach. 3. 10 laws of SMM The Law of Listening 4. The law of FocusIt is better to specialize than toBe a jack of all trades. 5. The Law of Quality 6. The Law of PatienceSocial Media Marketing success doesnt happenOvernight . 7. The Law of CompoundingIf you publish amazing quality content and workto build your online audience of quality followers,they will share it with their own audiences onTwitter , Face book , LinkedIn, their own blogs andmore.. 8. The Law of InfluenceSpend time finding the online influencers in yourmarket who have quality audiences and are likelyto be interested in your products , services &business.Eg: . Sean Gardner. Sean, who also writes at HuffingtonPost, comes in at number 1. Sean blends social mediainsight with inspirational messaging, a trend were seeingacross social. @2morrowknight. 9. The Law of valueYou must add value to your contents The Law of AcknowledgmentBuilding relationships is one of the mostimportant part of SMM success. 10. The Law of AccessibilityBe available to your audience, Consistentlypublish content and participate in conversations. The Law of ReciprocityYou cant expect others to share your content andtalk about you if you dont do the same for them. 11. Types of Social Media1. Social NetworksServices that allow you to connect with otherpeople of similar interests and background. 12. 2. Bookmarking sitesServices that allow you to save , organize andmanage links to various websites andresources around the internet. 13. 3. Social NewsServices that allow people to post various newsitems or link to outside articles and thenallows it users to vote on items. 14. 4. Media sharingServices that allows you to upload and sharevarious media such as pictures and video. 15. 5. Micro BloggingServices that focus on short updates that arepushed out to anyone subscribed to receivethe updates. 16. 6. Blog comments and forumsOnline forums allow members to hold conversation byPosting messages. Blog comments are similar except theyare attached to blogs and usually the discussion centersaround the topic of blog post. 17. Most popular SMM toolsTwitter Promote products inshort messages Tweets limited to 120-140 characters Increasing followersto page Ask for RT after eachtweet Use specifickeywords as hashtags 18. FacebookIncreasing fans of pageUse images to get sharesAsk questions to getcommentsFans want discount &couponProvide longerdescription to products. 19. Google +Increasing the numberof circlesProvide location basedmarketing andpromotionIntegrate with otherGoogle products likeGoogle add words,Google maps etc 20. LinkedInAllows the companies tocreate professionalprofileProvide the opportunityto generate sales leadsand business partners.It is a professionalbusiness relatednetworking site. 21. You tube Ads are done in a way tosuit the target audiences.Idea used to promote theproduct reflect theaudiences styleAds are sync with thecontent of the videorequested 22. Advantages of SMMRelevant content will grab the attention of potentialcustomers and increase brand visibility.It is much cheaper than traditional advertising andpromotional activitiesWe can deliver improved customer service andrespond effectively to feedback.Increased loyalty from customersCustomers can find you through new channels,generating more leads. 23. Disadvantages of SMMThe wrong online brand strategy may even damageyour reputationIt is more time consumingNegative influence on worker productivity.Trust , privacy and security issues.Negative FeedbackTrade mark and copy right issuesHackers threat. 24. Social Return On Investment(SROI) social media ROI is defined as a measure of theefficiency of a social media marketing campaign.Social media ROI = (SM return SM investment) /SM investment %. 25. Social media saved Cisco $100,000 This case study fromCisco shows how socialtechnologies saved themover $100,000 on aproduct launch. Insteadof looking at theirtraditional method forlaunching a product,which would have been acostly activity, theylooked to social mediainstead, to do things in aslightly different way.