Social media marketingTTETC

Submitted by:

SARABJEET KAUR (19059)

BUSINESS IDEA

Online fashion community

= Content + community + commerce

latest trends, fashion styling – daily wear,

occasion wear etc

fashion designers,

stylists, fashion

bloggers and fashion

enthusiastic

ability to shop the product at

same point

Target customers

Individualistic expressionists:People (15 – 45 yrs age group) who have a unique taste and want to express their individuality and at the same time learn from others and celebrate their differences. These are not designers but people who are inclined towards fashion by taste.

Inspiration Seekers: Regular people initially from 15-30 yrs age group who are looking for inspiration from real people like themselves and also from designers.

SOCIAL MEDIA PLATFORMS

Platforms to be used

facebook twitte

rblogs

pinterest

FACEBOOK

Fashion page

o A fan page extension to the websiteo Main objectives:

to attract new audience to engage the current customer base to direct traffic to website

Core strategy: to engage audience

content

o Daily trends updateo Upcoming Season fashion tips

daily

o Latest addition to store collectiono Celebrity style Pick

Alternate day

o Featured Blogger portfolio from websiteo Pick of the week from photos uploaded by users

weekly

o Featured Designer portfolioo Lucky winner from the user base for discount coupons to be reimburse at online store

Monthly

Tone: Peppy & Chic

TWITTER

trend page

o A trendy updation platform extension to the websiteo Main objectives:

to attract new audience to direct traffic to website

Core strategy: to make fashion trend

content

o Daily trends updateo Upcoming Season fashion tipso Cheeky one liners on twitter trending topics

daily

o Latest addition to store collectiono Celebrity style Pick o Retweeting users uploaded bought styles

Alternate day

o Featured Blogger portfolio from websiteo fashion mania – tweet a question

weekly

o Featured Designer portfolioo Awarding most tweeted user of the month

Monthly

Tone: cheeky & informal

PINTEREST

Visual page

o A Visual library extension to the websiteo Main objectives:

to attract new audience to engage and aspire the current customer base to direct traffic to website

Core strategy: to aspire audience

content

o Designers specific - Aspirationalo Interesting collectionso Seasonal trends Mood Boardo Interesting DIY for apparel & accessories

boards

Tone: stylish & amateur

BLOGS

style diary

o An experience narrative extension to the websiteo Main objectives:

to engage the current customer base to aspire upcoming self made fashion artist to direct traffic to website

Core strategy: to amuse audience

contento Budding Designer Showcaseo Making of a collection – series writingo Smart outfits – Customer’s Choice

weeklyo Life @ Design Studioo Smart Shopping/usage articles

Monthly

Tone: experimental & informal

THANK YOU!