social media marketing strategy & consulting

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Social Media MarketingDINESH BABU PUGALENTHIWWW.DINESHBABU.ASIA

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Brand Awarenes

s

Connect & Engage

with Clients & Prospects

Overview - Social Media Marketing

“Social media marketing is a

marketing strategy to improve traffic,

Sales & brand awareness using

social sites.”

Increase Leads &

Sales

Customer

Support


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IPSOCIAL MEDIA MARKETING

Value - Trust GOALS - Platforms & Tools

Reach – Target - Content

What is Social Media Marketing


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7Why Social Media?Social Media is able to spread your creations, ideas & posts Instantly across the globe.

Previous days, it takes a lot of time to spread information.

But In present days, with the help of social media we can achieve it in ONE CLICK.

Nowadays people are very much passionate about social media.


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One message before Social Media…


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One message after Social Media…


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The message is distributed

acrossSocial

Media channels…


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15Incorporating Social Media Into Your Marketing Strategy

Are your customers likely to be online? Are you ready to handle negativity? How will you incorporate this into people’s daily jobs? How will you measure the results? How long are you willing to give it a try?

Are You Ready for Social Media?


16SM history

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Who Needs Social MediaRESEARCHERS – CUSTOMERS – RECRUITERS – ORGANISATION & COMPANIES – ARTISTS – POLITICIANS


18How Social Media can affect a brand

Facts and statistics about online behavior 81% of Shoppers Conduct Online Research Before Buying

74% of online adults use social networking sites.61% read online reviews before taking the “buying” step90% of people from 18-29 years old use social media

Given these pieces of information you must be aware of the power of social media and how much it can influence potential customers knowing these facts:

- Your target audience will look you up before dealing with you- They will look up other options before taking any steps - They are online most of the time and you must use that to leave an impression


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Promote Products or services

Build brand awareness and gain authority

B2B Targeting and reaching companies

Build relationships with customers

Connect with Existing clients

Target specific demographics & interest groups

How can you fit Social Media from different business perspective

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Social Media Marketing Plan• SETTING GOALS• DEVELOPING STRATEGIES TO REACH A TARGET AUDIENCE


21Social Media Strategy

Objectives Platforms Target Audience Content strategy Analysis

Current state analysis Competitive analysis


22Objectives

Increase customer base Generate leads Drive sales Build awareness Make money from your content Establish thought leadership Educate customers Customer-source part of your product development Reach internal communication


23Identify Target Market

Who are your customers? What characteristics do they have? What age group do they come from? What are their spending or shopping habits? Do they shop online? What social media applications are they using?


24Create a Profile or Brand

As you create your online profiles, think about your screen name

Website Domain Name – http://www.nextgenweb.org Twitter – http://twitter.com/netxtgenweb Facebook – http://facebook.com/pages/nextgenweb.org Delicious – http://delicious.com/nextgenweb E-mail – janedoe@nextgenweb


25Decide on appropriate social media applications

Which ones are your customers using? Start with one - Understand it, utilize it effectively

and then expand your online presence Write good and appropriate content Build relationships; listen and engage with your

followers


26Plan the time frame

Map out a schedule for updating content This should be accomplished on a regular basis Follow the schedule

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Social Media PlatformsMAJOR SOCIAL MEDIA & ITS ACTIONS


28Select the Right Social Network


29Select the Right Social Network


30• Create pages• Make ads• Share pictures, articles, and videos• Comment, like, share

• Tweet• Retweet• Hashtag

• Boards• Pins• Pictures and graphics

• Join communities and network• Create content collections• Host Hangouts

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Best PracticesFACEBOOK & TWITTER


32FACEBOOK

BEST PRACTICES:

• Publish regularly (at least daily)

• Include photos, links and media rich content when possible

• Create opportunity for engagement by posting stories, questions, and day-to-day highlights

• Encourage the community to share and engage


33TWITTER

BEST PRACTICES:

• Publish regularly (multiple times a day)

• Include links, mentions of other accounts, and hash tagged-keywords when possible

• Listen to relevant conversations and chime in when appropriate

• Build lists of targeted influencers to proactively engage with


34Facebook Assets

Facebook Pages Facebook Groups Facebook Apps Facebook Ads Facebook Social Plugins


35Social Media Marketing Cycle


36How Facebook helped ola to expand its business?

Timeline : 9 Months Helps to target right audience ( custom targeting )Ad campaign :Type of Ads : Photo Ads & Video AdsCampaign Name : #ChaloNikloMission : To download Ola’s Mobile AppType of Facebook Ads : • News Feed• Right Column• Mobile Ads

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Target Audience : People Over 21 + Cities TargetingInsights : Just Five Weeks • Custom Acquisition Rate = Increased 3 times• Brand Related Mentions = Increased 4 Times• Sales Increased = 60%


37Monitoring, Measuring, and Managing the SMM Campaign

Social media monitoring – Process of tracking, measuring, and evaluating a firm’s social media marketing initiatives

Social media analytics – Tools that help marketers trace, measure, and interpret data related to social media marketing initiatives


38Parts of Social Media Strategy

Social networks Blogs Microblogging Wikis

Social bookmarking Recommendations

and reviews Forums


39Future of Social Media

While 2015 was a great year for social media, 2016 is predicted to be even better. Here are some predictions on social media trends for the coming year.1. Advertising will become more prominent.2. Safety and security will be an emphasis.3. Niche platforms will rise and some will fall or get eaten by the Big

Three.4. Buy buttons will take over. Selling must become a real things in social

media.

social media marketing strategy & consulting

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