social media marketing success for small business
DESCRIPTION
While social media is a great way to get out there and connect with your target audience, it takes a ton of work, flexibility and consistency in order to be effective. Learn how to successfully market your small business using social media.TRANSCRIPT
Another Apex Minute“Social Media Marketing
Success for Small Business”
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IntroductionWhile social media is a great way to get out there and connect with your target audience, it takes a ton of work, flexibility and consistency in order to be effective.
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Overview
1. Why social media?
2. Who are the major players?
3. Which one should I choose?
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Why Social Media?
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Why Social Media?
•Company Branding
•Boost website traffic
•Customer interaction
• Low cost marketing
• Search Engine Optimization
•A vital part of inbound marketing
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Key Social Players
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Platforms
•Google+
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• Largest social media platform
• Over 1 billion monthly active users
• Over 750 million mobile users
• 85% of company fans recommend that company to other users
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• Over 288 million active monthly users
• 55-64 year olds are the fastest growing demographic
• Its microblogging platform allows up to 140 characters
• 36% of marketers have found customers on Twitter
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Google+
• 2nd largest social media platform
• Over 350 million active users
• 31% of U.S. web users have a Google+ account
• Posts are indexed and help with company SEO, search and integration
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• The largest professional networking site for professionals
• Over 200 million active users
• Used by many companies for recruiting and HR purposes
• Great for researching prospects
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Which One Should I Choose?
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Which One Should I Choose?
• Use the platforms that appeal to your buyer persona
• Only use as many platforms as you can manage
• Stick to platforms that will help deliver your company’s mission
• Choose platforms that you enjoy
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Have additional questions?
Call us today at 866-874-3647
Or visit us online at www.apexassisting.com
Connect with us via social media
Twitter: @apexva
Facebook: http://www.facebook.com/apexvirtualsolutions
Tumblr: http://apexvirtualsolutions.tumblr.com/
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