social media marketing: the art of attracting buyers
DESCRIPTION
Social Media Marketing: The Art of Attracting BuyersTRANSCRIPT
JESSILYN PARKHow to use Social Media to further your career
WHO AM I?
Grew up in Palm Bay
Graduated from UCF
Moved to Orlando in 2011
Corporate Job - Social Media
Internationally Collected Artist
VISIT WITH GRANDMA/LEONID
SUCCESS THROUGH SOCIAL MEDIA
Won a California Wine Label
competition through voting
Story began to circulate
Sold to countries across the
world
Began to accumulate followers
Platform for my work
1) Show you how to market
yourself
2) Show you which social
media sites to use
3) Tips and tricks of the biz
TODAY I WILL
ART & CRAFT FESTIVALS
GALLERY SHOWS
MARKETING
LOTS AND LOTS OF WORK AND TRAVEL
Buy a Tent ($2000)
Apply to Art Festivals
Pay Jury Fees $25-$75
Pay a Booth Fee ($100-
$800)
Buy a van or SUV
Travel (Expenses)
Set up in hot sun, rain
YOU WOULD HAVE TO DO THESE
Dedicated for Artisans
Heart of Orlando
Shopping District
They advertise for you
Amazing facility
YOU HAVE ARTEGON!
How to become a viable merchantAccept Credit Cards
(squareup.com, paypal.com,
intuit.com)
Use your tools (vistaprint.com)
Packaging (Nashville Wraps)
Set up your display nicely
Decorate your shop to stand out
Offer shipping incentives (buy 3 get
free shipping)
Giveaway Samples
Use Guestbook
SOCIAL MEDIA
YouTube
Vimeo
Newsletters
SOCIAL PLATFORMS I USE
TOUR OF FACEBOOK
Do you know about Boosting?
Creative ways to get followers.
HOW TO GET FOLLOWERS
Share Contests
Like Contests
Like on Shares Contests
“Help Me” Contests
Boosting
FACEBOOK CONTESTS THAT WORK
WHAT DO YOU WANT?
What do you hope to
achieve?
More Likes?
More engagement?
WHICH TYPE OF CONTEST?
Four types of contests on
Facebook: sweepstakes, essay,
photo and video.
The type of contest you run
matters because each one
appeals to a different audience.
A sweepstakes contest is easy to
enter and you can set it up so
that you get a few key pieces of
information from your customers.
DO YOU NEED A THIRD PARTY
pagemodo.com
easypromos.com
woobox.com
FACEBOOK’S POLICIES AND GUIDELINES
Must notify winners
privately before
congratulating them
publicly.
No call’s to action on
Facebook Cover
One of the biggest rules
that Facebook insists on is
clearly stating that
Facebook is not sponsoring
the giveaway.
PICK A RELEVANT PRIZE
Pick a prize that represents
your business.
People are coming to your
page because they are
interested in what you do.
KEEP IT SIMPLE
What’s the secret to running a
successful campaign? Make it
easy to enter.
Yes, there are lots of examples
of super-innovative contests
that attract plenty of attention,
but there are even more
examples of innovative
contests that flop because they
are too complicated.
TELL THE WORLD
If you’re hosting a contest on
Facebook, make it social! Don’t
just post details to your page.
Promote it on Twitter, include it
in email newsletters and send
out reminders. It’s okay to
remind your fans periodically
that the contest is going on—just
be sure to promote your
business along the way. Don’t
just talk about the contest, or
people might lose interest
Boost it?
FOLLOW UP
Just because the contest is
over doesn’t mean you’re done
Follow Up
If you used a third party app,
add those address to your
email campaign
TIPS FOR “ON-THE-GO” POSTS
Facebook App
Cardmuncher
Hootsuite
IFTTT
WHY/HOW/WHICH?
Why is it important to get
engagement?
How does an artist know if their
Facebook efforts are paying
off?
How do you choose which
social media tool to use?
QUESTIONS AND ANSWERS