social media marketing - there's a brand new way
TRANSCRIPT
What Are The Five Most Dangerous
Words“BUT I KNOW THAT
ALREADY”
SOCIAL MEDIA MARKETING
THERE’S A BRANDNEW WAY!
LEGAL DISCLAIMERFifty percent of what
you are going to learn here today…
works absolutely perfectly!
I just don’t know whichfifty percent.
Advertise
Aware
Familiar
ConsiderBuy
Market
Consider
Evaluate
PurchaseEnjoy
Bond
Advocate
7 Shifts
The Seven Shifts• Honesty & Transparency• Perception Versus Reality• Less Interruption Marketing• Show Don’t Tell• Targeting & Segmentation• Integration• Social Media Marketing
My* Social Media
15*These 15 work for me and I can only hope they will work
for you!
My Social Media 15• FIVE platforms you should use• FOUR rules you should follow• THREE myths you should quash• TWO lessons you should learn• ONE outcome you should get
The Five Platforms• Your Website• Your Blog• Facebook• Twitter• YouTube• The Others
» LinkedIn» Pinterest» Instagram
Your Website• Your Own Domain• Hosting• Platform• The Landing Page
Your Website
Number 10 – Your Contact Details!
Your Website• Your Own Domain• Hosting• Platform• The Landing Page• FRESH CONTENT
Your Blog• Web Log or Online Diary• Make it a part of your website• Post consistently• Be personal• Enjoy yourself
Use a recognizable profile pic
Don’t leave the ABOUT section blank
Coordinate your profile pic, banner &
pinned post
Don’t set up a dummy account, avoid multiples
Taylor your organic posts to meet market
segments
Don’t post too often, gauge your interactions
Learn to post during strategic times of the
day
Don’t be slow to respond to ALL comments
Use a recognizable profile pic
Don’t leave the ABOUT section blank
Try using paid ads and promotions
Don’t make assumptions and test everything
Twitter For Business• Creates links to send business to
your site• Keeps you up to speed on your
industry• Network with like-minded people• Answer questions & establish
credibility• Put your message in front of brand
users
YouTube• A decent camera &
phone• Improve the sound• Use a tripod• Study techniques• Improve your
editing• Practice!!!
• Your title• Your description• Tag away• Choose a
thumbnail• Use the annotation• Monetarize • Publish & promote• Analyze & adjust
Four Rules To Follow• Regular• Relevant• Remarkable• Real
Three Myths To Quash• Social Media Is Optional• Social Media Is Difficult• Social Media Is Free
Two Lessons To Learn• Once you post it, it’s out there!• Listen first, sell second.
One Outcome You Must Get
• Sell, sell, sell.
