Facebook, Twitter, Blogs & Social Facebook, Twitter, Blogs & Social Media for Your BusinessMedia for Your Business

Web Site Practical Design Basics Web Site Practical Design Basics & Marketing Tips& Marketing Tips

www.NMx2.comwww.NMx2.com

Viral Marketing ToolsViral Marketing Tools

Capture PagesCapture Pages Search Engine Optimization SEOSearch Engine Optimization SEO Pay per click PPCPay per click PPC Banner AdvertisingBanner Advertising Email MarketingEmail Marketing Joint VenturesJoint Ventures Affiliate MarketingAffiliate Marketing Article marketingArticle marketing Traffic exchangesTraffic exchanges Giveaways: ebooks, special reportsGiveaways: ebooks, special reports Offline venuesOffline venues Social Media Social Media Press ReleasesPress Releases BlogsBlogs PodcastPodcast VideoVideo

Viral Marketing ToolsViral Marketing Tools

Social MediaSocial Media

Press ReleasesPress Releases

BlogsBlogs

PodcastPodcast

VideoVideo

Offline venuesOffline venues

Banner AdvertisingBanner Advertising

Joint VenturesJoint Ventures

Article marketingArticle marketing

Affiliate MarketingAffiliate Marketing

Email MarketingEmail Marketing

PPCPPC

SEOSEO

Capture PagesCapture Pages

Web Site Traffic

Using Capture PagesUsing Capture Pages

Splash Page, Leads Page, Capture Splash Page, Leads Page, Capture PagePage

Sole purpose is to capture the Sole purpose is to capture the persons name, email and other data.persons name, email and other data.

Leads to Home pageLeads to Home page Entice with Special Report, Free Entice with Special Report, Free

StuffStuff Lifetime Value of a CustomerLifetime Value of a Customer Craigslist (Free)Craigslist (Free) PPC (Cost Premium)PPC (Cost Premium)

Search Engine Search Engine OptimizationOptimization Page DesignPage Design

View the SourceView the Source TitleTitle Meta (Keywords, Description)Meta (Keywords, Description) H1, H2H1, H2 Text Content vs. Flash or ImagesText Content vs. Flash or Images

Links In (Personal, Others)Links In (Personal, Others) Social Media, BookmarkingSocial Media, Bookmarking Online Press ReleasesOnline Press Releases More…More…

Pay Per Click PPCPay Per Click PPC

Google AdwordsGoogle Adwords Niche, Region, BudgetNiche, Region, Budget Free Credits on 1and1Free Credits on 1and1 Complements Internet Complements Internet

Marketing PlanMarketing Planwww.adwords.com

Yahoo, MSNYahoo, MSN

Banner AdvertisingBanner Advertising

Negotiate any links that you can Negotiate any links that you can with non-competing web sites.with non-competing web sites.

Banner ads on PPC enginesBanner ads on PPC engines Not as common as it used to beNot as common as it used to be

Email MarketingEmail Marketing

Constant ContactConstant Contact Capture NamesCapture Names

““Sign up for My Newsletter”Sign up for My Newsletter” IncentivesIncentives

CommunicateCommunicate Stay in TouchStay in Touch

Joint VenturesJoint Ventures

Mostly for Information Mostly for Information Product SalesProduct Sales

Other webmasters market Other webmasters market your product or sevice on your product or sevice on their sitestheir sites

Not as common as beforeNot as common as before

Affiliate MarketingAffiliate Marketing

Clickbank.comClickbank.com Linkshare.comLinkshare.com

Example of account and linksExample of account and links cj.comcj.com ““Become and Affiliate” LinksBecome and Affiliate” Links Shopping PortalsShopping Portals Affiliate RegulationsAffiliate Regulations

Article marketingArticle marketing

How to use articles to drive How to use articles to drive traffictraffic

Content for your blogs, web Content for your blogs, web sitesite

www.ezinearticles.comwww.ezinearticles.com www.yellowbrix.com You become an “Expert”You become an “Expert” Using on your web site or Using on your web site or

ezineezine

GiveawaysGiveaways

eBookseBooks Special ReportsSpecial Reports Buying a CustomerBuying a Customer Columbia HouseColumbia House

12 CDs for $1.0012 CDs for $1.00 Lifetime Value of a CustomerLifetime Value of a Customer

Offline Traffic DriversOffline Traffic Drivers

Business Cards, Print Business Cards, Print Advertising, Letterheads, Advertising, Letterheads, Flyers, etcFlyers, etc

Your URL Goes Your URL Goes EVERYWHERE!EVERYWHERE!

Online Does Not Replace Online Does Not Replace OfflineOffline

Direct Mail Still WorksDirect Mail Still Works

Social MediaSocial Media Social NetworkingSocial Networking

FacebookFacebook MySpaceMySpace Meetup.comMeetup.com LinkedInLinkedIn

Social BookmarkingSocial Bookmarking TwitterTwitter DeliciousDelicious TechnoratiTechnorati

BlogsBlogs ClassifiedsClassifieds

Craigslist, Backpage.comCraigslist, Backpage.com Video SharingVideo Sharing Photo SharingPhoto Sharing Local DirectoriesLocal Directories Others…Others… Social MarkerSocial Marker 20 Most Popular Social Networking Websites20 Most Popular Social Networking Websites 20 Largest Social Bookmarking Sites 20 Largest Social Bookmarking Sites

Press ReleasesPress Releases

Online Online www.prlog.comwww.prlog.com www.24-7pressrelease.comwww.24-7pressrelease.com othersothers

OfflineOffline Press Release TemplatesPress Release Templates CalendarsCalendars

eMail vs. FaxingeMail vs. Faxing Follow up for SuccessFollow up for Success Everything is NewsEverything is News

TwitterTwitter Twitter is a MicroblogTwitter is a Microblog Explosive GrowthExplosive Growth Create RelationshipsCreate Relationships No Selling Allowed No Selling Allowed Getting FollowedGetting Followed Search.twitter.comSearch.twitter.com Tweetbeep.comTweetbeep.com Twitter ResourcesTwitter Resources Creating a Twitter AccountCreating a Twitter Account

FacebookFacebook General GrowthGeneral Growth More than 200 million active users More than 200 million active users More than 100 million users log on to Facebook at least once each day More than 100 million users log on to Facebook at least once each day More than two-thirds of Facebook users are outside of college More than two-thirds of Facebook users are outside of college The fastest growing demographic is those 35 years old and older The fastest growing demographic is those 35 years old and older

User Engagement User Engagement Average user has 120 friends on the site Average user has 120 friends on the site More than 3.5 billion minutes are spent on Facebook each day More than 3.5 billion minutes are spent on Facebook each day

(worldwide) (worldwide) More than 20 million users update their statuses at least once each day More than 20 million users update their statuses at least once each day More than 4 million users become fans of Pages each day More than 4 million users become fans of Pages each day

ApplicationsApplications More than 850 million photos uploaded to the site each month More than 850 million photos uploaded to the site each month More than 8 million videos uploaded each month More than 8 million videos uploaded each month More than 1 billion pieces of content (web links, news stories, blog posts, More than 1 billion pieces of content (web links, news stories, blog posts,

notes, photos, etc.) shared each week notes, photos, etc.) shared each week More than 2.5 million events created each month More than 2.5 million events created each month More than 25 million active user groups exist on the site More than 25 million active user groups exist on the site

*Source: Facebook Press Room 2009*Source: Facebook Press Room 2009

FacebookFacebook 200 Million Active Users200 Million Active Users Building RelationshipsBuilding Relationships No Selling AllowedNo Selling Allowed Build a FollowingBuild a Following Be Selective of Friends RequestsBe Selective of Friends Requests Use Video & PicturesUse Video & Pictures Keep it ProfessionalKeep it Professional Monitor Friends & PostingsMonitor Friends & Postings Cross UtilizationCross Utilization Create and Announce EventsCreate and Announce Events Open a Facebook PageOpen a Facebook Page

MySpaceMySpace

253,000,000 Registered Users253,000,000 Registered Users Not for Teenagers AnymoreNot for Teenagers Anymore Traffic Helps Build RankingsTraffic Helps Build Rankings Friends RequestsFriends Requests For Profile Design – Get a TeenFor Profile Design – Get a Teen URL in ProfileURL in Profile Having a MySpace Page a MustHaving a MySpace Page a Must

BlogsBlogs What is a Blog? The mystery of blogsWhat is a Blog? The mystery of blogs

A web diaryA web diary Using a blog to drive traffic to your web siteUsing a blog to drive traffic to your web site

Shows you as an expertShows you as an expert TargetedTargeted Post Weekly or DailyPost Weekly or Daily Create or Participate in a Blog NetworksCreate or Participate in a Blog Networks

http://dccblogs.blogspot.comhttp://dccblogs.blogspot.com Blog Should Include Video and/or PicturesBlog Should Include Video and/or Pictures Professionals – Use Personal and Business BlogsProfessionals – Use Personal and Business Blogs

www.blogger.comwww.blogger.com www.wordpress.comwww.wordpress.com How to Create a Blog in 5 Minutes using BloggerHow to Create a Blog in 5 Minutes using Blogger Pinging Your Blog / ping.fm / pingoat.comPinging Your Blog / ping.fm / pingoat.com Twitter and Bookmark Your BlogTwitter and Bookmark Your Blog

PodcastPodcast

What is a Podcast?What is a Podcast? Tools for PodcastingTools for Podcasting

AudacityAudacity Hipcast.comHipcast.com ComputerComputer MicrophoneMicrophone iTunes AccountiTunes Account

VideoVideo

The Future of the Web is VideoThe Future of the Web is Video Creating Video from PhotographsCreating Video from Photographs The toolsThe tools

YouTube.com AccountYouTube.com Account Windows MovieMaker (Free)Windows MovieMaker (Free)

What to do with Your VideoWhat to do with Your Video Embedding, Facebook, MySpace, Embedding, Facebook, MySpace,

Blogs, etc.Blogs, etc. Social BookmarkingSocial Bookmarking Send out a Press ReleaseSend out a Press Release

Putting It All TogetherPutting It All Together Web PageWeb Page BlogBlog Press ReleasePress Release Social MarketingSocial Marketing Social BookmarkingSocial Bookmarking Using VideoUsing Video Using PhotosharingUsing Photosharing http:// Everywherehttp:// Everywhere Ping EverythingPing Everything Posting FrequentlyPosting Frequently Social Media Mind-MapSocial Media Mind-Map Decide on Your SM StrategyDecide on Your SM Strategy Start Now!Start Now!

Follow the Doral Chamber of CommerceFollow the Doral Chamber of Commerceand New Media, New Marketing, Inc.and New Media, New Marketing, Inc.

Twitter: Twitter: http://www.twitter.com/doralchamberhttp://www.twitter.com/doralchamber http://www.twitter.com/nmx2 http://www.twitter.com/nmx2

Facebook:Facebook: http://www.facebook.com/doralchamber http://www.facebook.com/doralchamber http://www.facebook.com/socialmediauniversity http://www.facebook.com/socialmediauniversity

Blog NetworkBlog Network

http://dccblogs.blogspot.comhttp://dccblogs.blogspot.com http://newmedianewmarketing.blogspot.comhttp://newmedianewmarketing.blogspot.com

http://www.doralchamberofcommerce.org/http://www.doralchamberofcommerce.org/resources resources