social media marketing - what and whay

Social Media Marketing

What and Why

Created by: Alex Conwaywww.hawaiisocialmedia.com

What and why ofSocial Media Marketing

Social Media Myths

• Its too complicated

• It won’t work for my business

• That stuff is for kids

• It takes too much time

• It costs too much

• I don’t need to market online

• I can’t track the ROI

What is SMM?Social media marketing (SMM) is using highly

accessible and scalable online publishing technologies to communicate directly with your market.

Social media is a shift in how people discover, read and share news, information and content.

Social media is a fusion of sociology and technology, transforming monologue (one to many) into dialogue (many to many).

People are talking about you,

Why SMM?

join the conversation…

• Time is the only cost

• Direct feedback

• Conversion tracking

• Nimble

• Targeted

• Word of mouth

• Widespread

• Indefinite shelf life

SMM Benefits

3 Keys of SMMContent

Conversation Publish

Create ContentThought Leadership

• Display expertise

• Solve buyer problems

• Generate yourself

• Targeted

• Best Material

• Keywords

Daily Content

• Wide spread

• Generic

• Outsource

• Quantity

• Syndicate

• Keywords

If you publish,

they will come

Publish your content

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http://search.twitter.com/

http://podcast.com/

Conversation• Honest

• Open

• 2 way interaction

• Speak with your audience

• Your customers have a voice

• Listen and learn directly from your buyers – solve problems

Conversation TypesBusiness to Customer

Customer to Business

Customer to Customer

Good

Best

Better

Social Media Process Flow

Content

Conversation

PublishAutomate1

Your Website

• Speak to audience

• Solve buyer problems

• Keyword rich anchor text

• Blogs, articles, whitepapers

• Email marketing

• Status updates

• Videos

• Pictures

• Events

• RSS

• Ping.FM

• Tweetlater

• Autoresponder

• SocialMarker

2

4

3

• Blog

• Microblog

• Social Networks

• Social Bookmarks

• Eventful

• Youtube

• Flickr

• Forums

• Podcast

• Free Webpages

• Document sharing

Drive

Traffic

Human

• Sales funnel

• Email Signup form

• Phone center

• Product/service page

• Blog

• Tracking/Reporting

• Twitter

• Forums

• Social Networks

• Reviews

• Comments

• Tracking/Reporting

Driv

e T

raff

ic

Tracking/Reporting

Now you know SMM basics

1.Build your Strategy

2.Implement

3.Grow

What next?

HawaiiSocialMedia.com

• FREE Social Media Strategy- 30 day step-by-step process- Delivered by email

• FREE Community- Interact with others- Get answers

• FREE Events- Networking- Learning

Alex Conwaywww.HawaiiSocialMedia.com

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