social media marketing_emc
TRANSCRIPT
www.indusnet.co.inwww.indusnet.co.in
www.emarketing-club.com
www.indusnet.co.in
Social Media Benefits:
Gives you an ever-growing pipeline of prospects in your long funnel
Low cost of acquisition, communication, engagement and nurturing pipeline
Creates strong brand positioning due to deeper engagement
Detailed social media analytics gives consumer insights
It’s a dialog, and hence a communication platform
Due to the connected nature, it becomes viral – hence wide reach
Trigger events can result in social traffic, and hence sales funnel or transactions
Social Media Advantage
www.emarketing-club.com
www.indusnet.co.in
Social Media Funnel
Reach Out Engage (Preference /
Loyalty / Purchase) Viral
Primary Effect
Through top of mind recall
Social Media ROI Funnel
Today Social Media is about being:
Social Traffic
Post acquisition engagement
www.emarketing-club.com
www.indusnet.co.in
You need collective expertise ofSocial + Media + Marketing & More ;)
Reach Out to the audience and
create an awareness of the
services
Increase the engagement with the brand , increase the loyalty and intent of
purchase
Word of mouth promotion &
creation of buzz and increase the
virility
What Social Media Love?
Reach Out Engagement Virality
www.indusnet.co.in
Social Media needs cross functional expertise and experience
Indus Net Technologies has a cross functional team of experts with experience of several campaigns to deliver you success.
Social Media is a dynamic process
www.emarketing-club.com
www.indusnet.co.in
Our Process
Analyze the Social Media
Channels
Study your Competition to
identify best practices
User acquisition and engagement strategy
Reportingand Strategy
Calls to discuss further strategy
Benchmark
– Create a baseline
Understand company
objective and branding
SMM
Activities
Research
Strategy Development
Set Up
Social Ads
Maintenance
Contests/ campaigns
Creating brand advocacy
www.emarketing-club.com
www.indusnet.co.in
Reach
What we do?
Develop an effective social media strategy for your business
Building a brand on social media to reach the mass
Word of mouth promotion and creating an awareness
Market your products or services in a personalized manner
Social Media campaign & Community Management to reach the targeted audience
Social ads helps in spreading awareness about the brand.
Optimizing the social presence
Promote Your Social Presence Everywhere
Sharing Useful & Valuable Content
Find, Follow, and Build Relationships With People In Your Industry
www.emarketing-club.com
www.indusnet.co.in
What we do?
Help to drive leads and customers to your calls to action and landing pages
Interact with your Fans and Followers.
Build an emotional connect with the people
Reaching out to prospective Customers with Cost effective and impactfulsolutions
Monetization of the fans resulting from qualified leads and sales generatedthrough social pages (sales funnel)
Make the social media platforms a customer service desk
Interact with your Fans and Followers.
Build an emotional connect with the people
Make the social media platforms a customer service desk
Help to drive leads and customers to your calls to action and landing pagesafter engaging with them
Brand Equity, Visibility and engagement with customers
Extend the reach of your brand to proper target audience in a costeffective manner.
Post Customer Reviews to gain insight on desired products or services toestablish brand awareness and customer satisfaction
Building and Promoting Brand Loyalty and Brand Advocacy program
Engage ( Preference, Loyalty, Purchase)
www.emarketing-club.com
www.indusnet.co.in
Virality
What we do?
Increase the mentions of your brand
Increase in the number of post reach.
Increase in the likes, comments and shares .
Increase in the number of photo views and stories generated.
www.emarketing-club.com
www.indusnet.co.in
Our Guarantee
Improvement in a. Social Presenceb. Customer
advocacyc. Social mentionsd. Word of moth
promotionse. Virility
We show monthly improvement on key metrics
You get full Transparency.Our Report includedetail of activities performed
No forced long-term contract
We love to keep clients with performance and not agreements.
www.emarketing-club.com
www.indusnet.co.in
Result Timeline
Setup – Social Media Platforms, Analysis, Competition Study & Research, Brand protection
MONTH 1 MONTH 3 MONTH 6 MONTH 9 MONTH 12
Start receiving queries , leads &
referral traffic
On-going improvement.
Focus on brand persona and strategy
Considerable improvement in referral traffic, virility &
social mentions
Social Media ROI Graph
Random collection of leads through contests , increase in
promotions of services and conversions
www.emarketing-club.com
www.indusnet.co.inwww.indusnet.co.in www.emarketing-club.com