social media marketingf or efe | e-commerce entrepreneurship e- training scholarship

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Social Media Marketingfor E- Commerce EFE | E-commerce Entrepreneurship Training Scholarship Kareem Samara

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Why Many People Fail in Social Media? You Vs. Them Why Other People Win in Social Media? They understand the Zero Moment of Truth What we should do? Understand it Listening Human Touch Set the Expectations Monitor & Measure Facebook Facebook EdgeRank algorithm Facebook New Newsfeed algorithm Facebook for Business - FYI Linkedin How Linkedin work? First impression Professional Photo. How can you help them “Title” Keywords “Current & Past job” Establish Credibility “Education+ Experience” Recommendations - Endorsement Connection Visual Content Customize URL Showcase pages by Linkedin Recommendation Answer Questions People Always ask? Focus on New approach Marketing Mix new approach Products VS Solutions Price VS Value Place VS Access Promotion VS Education Turn Data into insights it’s a long Journey, Enjoy it :) Thanks @KareemSamara [email protected] Social Media Trainer Founder & Community Manager at Social Business Kits Facebook.com/SBKits

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Page 1: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship

Social Media Marketingfor E-Commerce

EFE | E-commerce Entrepreneurship Training Scholarship

Kareem Samara

Page 2: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship

Why Many People Fail

in Social Media?

Page 3: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship

Social Media Marketingfor E-Commerce

You Vs. Them

Page 4: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship

Why Other People Win

in Social Media?

Page 5: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship

Why Other People Win in Social Media?

They understand the Zero Moment of Truth

Page 6: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship

Why Other People Win in Social Media?

They understand theZero Moment of Truth

What ?

Page 7: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship

Social Media Marketingfor E-Commerce

Page 8: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship

What we should do?

Page 9: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship

Understand it

Page 10: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship

Social Media Marketingfor E-Commerce

Listening

Page 11: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship

Human Touch

Page 12: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship

Set the Expectations

Page 13: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship

Monitor & Measure

Page 14: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship

Facebook

Page 15: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship
Page 16: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship
Page 17: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship

Facebook for Business FYI

Page 18: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship
Page 19: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship

How Linkedin work?

Page 20: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship
Page 21: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship

First impression

Page 22: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship

Professional Photo.

How can you help them “Title”

Keywords “Current & Past job”

Page 23: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship

Establish Credibility “Education+ Experience”

Recommendations

Endorsement

Page 24: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship

Connection

Visual Content

Customize URL

Page 25: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship
Page 26: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship

Recommendation

Page 27: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship

Answer Q People Always ask?

Page 28: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship

Focus on New approach

Page 29: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship

Turn Data into insights

Page 30: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship

it’s a long Journey, Enjoy it :)

Page 31: Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scholarship

Thanks@KareemSamara

[email protected]/SBKits