social media metrics
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SOCIAL MEDIA METRICS
In the previews months, we talked about what the correct usage of Social Media could potentially bring to our game. We talked about the importance of keeping our players engaged to our Social Networks, and what are the best ways to do it.
In the last presentation, we established a strategy to make the most out of our Social platforms. This strategy consisted in three basic points:
Effective Social Media Strategy
1. Assessment
2. Implementation
3. Monitor, Measure and Get Momentum
To understand more about the growth of our audience and how they are engaging with the Facebook page, let’s take a look at the number of “Impressions” we had before and after the Social Media Strategies implementation.
*Note that we started the Social Media Management on March 5th and since then, the numbers have been going up.
*The following data is the number impressions of Facebook on a daily basis
1st2nd
3rd 4th 5th 6th 7th 8th 9th10th
11th12th
13th14th
15th16th
17th18th
19th20th
21st22nd
23rd24th
25th26th
27th28th
29th30th
31st0
50000
100000
150000
200000
250000
300000
MayAprilMarchJanuaryFebruary
Total Impressions (Per Month)0
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
JanuaryFebruaryMarchApril
In the last months, we compared Castle Clash with the top 5 mobile games on iOS and Android, in terms on Impressions and Reach, with the hashtags of each game.
Clash of
Clans
Pet Rescu
e Saga
Castle Clash
Our goal was to get as close as possible to the top 5 games in “Reach” and “Impressions”.After we applied the strategy mentioned before, Castle Clash was reaching more than “Pet Rescue Saga” and went event higher on May.
AprilCastle Clash
MayCastle Clash
YOUTUBE
Please note that the YouTube content is user-generated, therefore, the players are not subscribing to our Channel but to the ones from the players who are actually making the videos.
This means we are taking advantage of the content that our players create by using them as a complementary tool for Facebook and Twitter.
New Goals
• Increase our Fan Base (Likes/Followers/Subs)
• Engagement
• Impressions
• Reduce the gaps between highs and lows in our
posts (Daily Impressions Chart)
• Implement our strategies based on
ADS/SPECIAL EVENTS/UPDATES
• More innovative ways to get content and
engagement
Over the past two months we have reached our goals, and gone even higher than we expected. But we believe we can take our Social Platforms’ usage to the next level, and take advantage of what the Social Media networking has to offer.
Additionally, we want to be able to collect more data to better compare how we are doing against our competitors as well as correlate how our users who are interacting on our page affect our actual DAU and Revenue.
In order to do that, we have listed some of the tools we’ve been using to manage our profiles and track our progress, so we know where our strengths and weaknesses are. Currently, we use them as a Free Trial version so we don’t get all the data and the features available. We hope to get the full versions to help us perform at the business level.
SPROUT SOCIAL
WOOBOX
HOOTSUITE
Thank You