social media metrics movies marketers should track
DESCRIPTION
Social Media is indeed changing the way movies are promoted. Movie companies now create viral campaigns and use social networks to build awareness about the movie. Movie industry is now very much interested in connecting to the fans leveraging the vast reach of social media networks. This deck showcases all those social media metrics which a movie marketer should track. Take a look!TRANSCRIPT
Social Metrics Movie Marketers can’t afford to miss
Image Source
Objective
The objective of the presentation is to showcase how
Simplify360 can help in monitoring online promotion of
movies in all the three crucial phases;
1. Pre-release ; 2. On-release ; 3. Post-release
Phase One – Pre-release
During the pre-release the major concern of the
marketers is focused on the following three things;
1. Buzz – Trends and Sentiment ;
2. Audience demographics;
3. Content stats;
4. Discovering Influencers
5. PR Management
Audience Profiling– Pre-release
The pre-release report will contain audience profiling
which will give information about;
Identifying the target audience segments for specific
movies, genres, talent, etc.
Benefit - To ensure that potential fans are reached by
marketing efforts.
Audience Profiling– Data Points
Buzz Location Buzz Language
Buzz Gender Buzz by Age
Content Reports– Pre-release
Identifying how fans are responding to the videos, movie
previews, ads etc.
Benefit – Marketers can adjust the content/messaging
according to the response thereby making the content
more shareable and relevant
Content Graphs– Data Points
Check how your FB posts are doing
What were your most popular Tweets?
Content Graphs– Data Points(1/2)
Know when your community is most active
Know what type of content Works best for you!
Buzz Trend– Pre-release
For the campaign manager it is highly important to track
the buzz trend going on about the movie;
Benefit – Marketers can greatly enhance the contextual
value of the content as they would know when the
community is active thereby knowing when to push what
type of content
Buzz trend
Buzz Trend
Hourly Buzz Trend
Daily Buzz Trend
PR Management– Pre-release
This will enable discover if there are any chances of PR
crisis to occur;
Benefit – Get early warning on what's being said about
the film or about a scandal, all of which can be used to
increase awareness or temper bad press.
1. Brand Opinion
2. Buzz Time: Positive
3. Buzz Time: Negative
4. Buzz Time: Overall
5. Word Class: Positive
6. Word Class: Negative
7. Word Class: Neutral
8. Word Class: Overall
BUZZ SENTIMENT
Discovering Influencers – Pre-release
Know who are the users talking about your theme and
targeting them accordingly;
Benefit – Identify the core set of "influencers" for a
movie/movie franchise to target them directly to get
“word of mouth” out there.
Discovering influencers in Simplify360 Social media monitoring
List out all the people
who have mentioned
your keywords on
Twitter and Facebook.
View details of the
profiles.
Order them with respect
to their social Klout.
Download the list on
Excel sheet.
Phase Two – On-Release
The release date is very crucial for campaign
management, as it is the day when the conversations
usually reaches their peak
Key Metrics to be reported – On-Release
Reach of the campaign;
Potential Impressions;
Total Number of Unique users participating;
Geographies with maximum online buzz;
Trend Graph with overall buzz sentiment;
Phase Three – Post-Release
The priorities in post-release change, now the campaign
Manager is most interested in knowing the reviews of movie;
Overall Sentiment of the buzz;
Top 10 buzzwords being discussed;
Frequency of conversations – Before the movie was about to start,
during the movie, after the movie
SAMPLE REPRESENTATION – WE CAN SEE HOW THE CONVERSATIONS APPEARED
TIME IN HH:MM FORMAT (IST)
0
5
10
15
20
25
30
35
40
25 10:26 25 13:45 25 15:34 25 20:51 26 14:59 26 16:41 27 14:21 27 16:05 28 13:30 28 15:53 29 12:01 29 15:53 30 14:30 30 22:09
1st Feb 2nd Feb 3rd Feb 4h Feb 5th Feb 6th Feb
Release Date
Trailer Launched Coverage by
Media
(Positive or
Negative
COMPARISON WITH COMPETITORS - TWITTER
TIME IN HH:MM FORMAT (IST)
COMPARISON WITH COMPETITORS - FACEBOOK
TIME IN HH:MM FORMAT (IST)
ARE YOU LOOKING FOR A WORLD CLASS SOLUTION TO YOUR MOVIE MARKETING MEASUREMENT NEEDS..???
Get in touch with us…
http://www.linkedin.com/in/iprashantjain
www.simplify360.com
ABOUT SIMPLIFY360
SIMPLIFY360 IS THE WORLD’S FIRST INTEGRATED
ENTERPRISE SOCIAL MEDIA PLATFORM.
OFFERINGS INCLUDE: •SOCIAL MARKETING SUITE FOR AGENCIES
•SOCIAL CONTACT CENTRE FOR BPOS
•SOCIAL COMMAND CENTRE FOR ENTERPRISES.
Leaders use Simplify360
Clients
Partners
India World
wide
Malaysia
Brazil and LatAM Qatar Saudi Arabia
USA
Worldwide
Singapore & India
Korea
THANK YOU CONNECT WITH US
