social media: minnesota restaurant association

© COLLE+MCVOY 2011

MINNESOTA RESTAURANT ASSOCIATION:[NOT JUST ANOTHER] SOCIAL MEDIA SEMINARNOVEMBER 15, 2011

#FEEDIT

@CRAIGPLADSON / #FEEDIT

MY R ESTAUR ANT WAS MADE BY TWITTER . THAT IS NO L IE .JOE SO R GE , AJ B O M BERS

©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

OK, TWIT TE R D ID N ’T MAKE YOUR RESTAUR AN T. BUT YOU GET THE POINT.


SOCIA L M EDI A IS EXPEC T ED.L IKE PE OPLE EXPEC T __________ .


SOCIA L M EDI A IS EXPEC T ED.L IKE PE OPLE EXPEC T WEB S ITES .


SOCIA L M EDI A IS EXPEC T ED.L IKE PE OPLE EXPEC T GOOD SERVICE .


SOCIA L M EDI A IS EXPEC T ED.L IKE PE OPLE EXPEC T TAST Y FOOD.


SOCIA L M EDI A IS EXPEC T ED.L IKE PE OPLE EXPEC T A G RE AT EXPERIENCE .


SOCIAL1.


150M©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

SOCIAL NETWORK USERS IN THE U.S.

SOURCE: EMARKETER

64%©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

OF U.S. INTERNET USERS ARE ON SOCIAL NETWORKS

SOURCE: EMARKETER


MOBILE2.

#1 USAGE + PENETRATION IN THE U.S.

0% 100%

83%

42%

35%

©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDITSOURCE: PEW INTERNET

0% 100%

83%

42%

35%


IN 2011, THE U.S. WILL SEE A

50%INCREASE IN SMARTPHONE USERS

©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDITSOURCE: EMARKETER

0% 100%

83%

42%

35%


BY 2015, THERE WILL BE

80MMOBILE SOCIAL NETWORK USERS

©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDITSOURCE: EMARKETER


LOCAL3.

LOCATION-BASED SERVICES


SOCIA L M EDI A IS IM P O RTANT.YO U AL L AGR E E , R I GHT ?


RIGHT.



SOCI A L MEDIA TENETS

START WITH AN OBJECTIVEOftentimes brands jump into social media without a purpose or plan. While there’s something to be said about “learning by doing” in the social media space, it’s imperative to make sure your involvement is led with a common purpose understood by all.


BUILD FOR BEHAVIORS, NOT BRIGHT SHINY OBJECTSThere’s always something new to learn about or figure out in social media. However, rather than focus all of your attention on the latest and greatest, marketers must put the effort into figuring out which shiny objects offer true long-term validity.


LISTEN, ACT, ADJUSTYou can immediately start listening to conversations taking place online about your brand. This will help you focus, prioritize and initiate your social media activity. Once you’ve taken action, allow room for iteration and change to adapt in real-time.


BE HUMANPeople want to interact with brand the same way they interact with people. Throughout your social media efforts, make sure to express your brand’s true personality and focus on building relationships the same way you would in a friendship.


STAY CURIOUSAs the shiny objects come and go, a certain percentage of them stick. Because of this, marketers must continually explore what’s going on in social media and which technologies people are gravitating towards to connect with likeminded people.


+ Start with an objective.

+ Build for behaviors, not bright shiny objects.

+ Listen, act, adjust.

+ Be human.

+ Stay curious.

5 SOCIAL MEDIA TENETS

THA NKSTHA NK YOU.

social media: minnesota restaurant association

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