social media mistakes entrepreneurs should avoid

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Strait Communications mandate is about offering clients the tools to grow in their respective businesses. This presentation was created to assist entrepreneurs or companies on how to utilize social media platforms in adding value to their products and services.

TRANSCRIPT

Page 1: Social Media Mistakes Entrepreneurs Should Avoid
Page 2: Social Media Mistakes Entrepreneurs Should Avoid

Kayon Vaz

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Kayon Vaz is Strait Communications Digital Content Provider. Her key responsibilities includes formatting and proofreading website content before publication, Video branding and general management of all social media content, including production.

“Bad content equals bad results”

- Kayon Vaz

Page 3: Social Media Mistakes Entrepreneurs Should Avoid

Kayon Vaz

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SOCIAL MEDIA MISTAKES ENTREPRENEURSSHOULD AVOID

Page 4: Social Media Mistakes Entrepreneurs Should Avoid

Kayon Vaz

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IF YOU WANT TO AVOID CERTAIN SOCIAL MEDIA MISTAKES AS A COMPANY OR ENTREPRENEUR HERE ARE FIVE TIPS THAT CAN GET YOU ON THE RIGHT TRACK

Page 5: Social Media Mistakes Entrepreneurs Should Avoid

Kayon Vaz

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WHAT SOCIAL MEDIA PLATFORM IS RIGHT FOR MY BUSINESS?

Business owners jump on all the hottest social mediums without asking is this where I can connect with my customers?

Page 6: Social Media Mistakes Entrepreneurs Should Avoid

Kayon Vaz

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BLUNDER 1 : STOP TRYING TO BE COOL AND BE RELEVANT TO YOUR CUSTOMERS

Take the time to really think about how you can use social (and mobile) to deliver value to customers and strengthen your brand promise.

Page 7: Social Media Mistakes Entrepreneurs Should Avoid

Kayon Vaz

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BLUNDER 2 : INCONSISTENCY WILL KILL YOUR BRAND.

Present one consistent brand in logo, look and message for all your social media platforms

Page 8: Social Media Mistakes Entrepreneurs Should Avoid

Kayon Vaz

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BLUNDER 3: IT’S NOT ALWAYS ABOUT YOU

Social media is much more of a conversation. Instead tweeting and updating your status about your newest product or promotion engage your customers and be solution providers.

Page 9: Social Media Mistakes Entrepreneurs Should Avoid

Kayon Vaz

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BLUNDER 4: QUANITIY VS QUALITY

A few hundred followers who are likely to become customers are much better than thousands of followers who have little to no interest in what your company actually does.

Page 10: Social Media Mistakes Entrepreneurs Should Avoid

Kayon Vaz

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BLUNDER 5: FIRST IMPRESSIONS DO

MATTER

Since plenty of people’s first interaction with you and your business may be through a social media profile, make sure your profile provides a compelling reason for them to start following you.

Page 11: Social Media Mistakes Entrepreneurs Should Avoid

Kayon Vaz

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RECAP

INCONSISTENCY WILL KILL YOUR BRAND.

STOP TRYING TO BE COOL AND BE RELEVANT TO YOUR CUSTOMERS

IT’S NOT ALWAYS ABOUT YOUQUANITIY VS QUALITYFIRST IMPRESSIONS DO MATTER

Page 12: Social Media Mistakes Entrepreneurs Should Avoid

Kayon Vaz

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GETTING YOU ON TRACK MORE INFO

http://www.entrepreneur.com/article/227245http://www.business2community.com/social-media/10-common-social-media-mistakes-good-solutions-0887102#!PbyC7