social media monitoring example report - low cost airlines
Post on 14-Sep-2014
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DESCRIPTION
A Nilsson Monitor social media monitoring example report looking closer at some of today's low cost airlines such as RyanAir, EasyJet, AirMalta and Flybe.TRANSCRIPT
Nilsson Monitor example report for Low Cost airlines January - February 2013
About Nilsson MonitorWhat are people saying about your brand, products and competitors online? Where are they saying it? On blogs, forums, twitter, Facebook or are they Instagramming photos of your products?
Understanding what’s being said about your brand online is fundamental for any social media program, whether you will do customer service outreach on social media channels, search for sales opportunities, listen to what’s being said about competition or measure how your share of voice stacks up.
Nilsson Monitor is a custom and private social media monitoring dashboard powered by Brandwatch technology* where you have all the relevant online conversations easily accessible from one single place.
*Nilsson Monitor is a Brandwatch partner since 2012
Use cases● Community Management, nurture and grow your existing community online,
understand who they are and where they live.
● Customer Service Outreach, are people sharing any negative experiences with your brand in the public? Can you reach on directly and sort their problems before it escalates into bigger issues.
● Sales Opportunities, can you identify any potential leads by looking at what’s being said about your competition?
● Brand Management, what’s your share-of-voice per market and channel? What’s your online sentiment and reputation?
● Business Intelligence, are your customers sharing things on the web that you else wouldn't know about? Are they sharing how they perceive your products? Can you gather the same insights from your competition?
Features● Monitors over 50 million sources in 25 languages● Full access to Twitter’s firehose● Data partner with Gnip (Google+, Dailymotion, Wordpress, Disqus, Flickr
etc... http://gnip.com/sources/)● Powerful boolean search queries with advanced filtering capabilities● Excellent language filtering● Sleek, modern and easy to use UX● Team workflow tools● Meta data, sentiment and influence stats● Rules, email alerts and fully exportable data● Track and analyse Facebook pages
Fully customisable monitoring dashboard
Kate enjoyed her Air Malta flight from London
Business Intelligence
Praising Air Lingus
Business Intelligence
Johanna is off to Bristol with Air Malta
Brand Management
Jeremy is coming back on Sunday, wanna say hello?
Sales Opportunity
Never too late right?
Sales Opportunity
No worries Amanda, we're safe!
Community management
A closer look at Air Malta...
62% of all Air Malta mentions from facebook and twitter
...broken down by domain
Quickly discover topics being discussed
...and how it's different per channel. This is twitter.
Who's influencing Air Malta
...especially on twitter?
Re-tweet
...or facebook?*
*Content with public privacy settings
EasyJet and RyanAir dominates the online discussions
RyanAir, Flybe and EasyJet ranks the lowest sentiment score
Contact Joakim today to learn more about how Nilsson Consulting Social CRM services can help your business.