social media monthly update - martinguitar.com · social media monthly update 7/1/2016-7/31/2016....
TRANSCRIPT
SocialMediaMonthlyUpdate
7/1/2016-7/31/2016
SocialMediaAnalytics
• Whenlistingstatistics,thefirstnumberwillreflectthecurrentmonth’sstanding.
• Thesecondnumberwillreflectthepriormonth’sstanding.
• Thenumberinparenthesiswillreflectthepositiveornegativechangebetweenthetwomonths.
2
• @MartinGuitar• 190,086vs.187,571(+2,515)• 2016Goal:205,000followers
• @cfmartinstrings• 53,392vs.51,933(+1,459)• 2016Goal:60,000followers
3
175,000
180,000
185,000
190,000
195,000
200,000
205,000
210,000
MartinGuitarTwitter
7/1/17 7/31/16 2016Goal
46,000
48,000
50,000
52,000
54,000
56,000
58,000
60,000
62,000
MartinStringsTwitter
7/1/16 7/31/16 2016Goal
• MartinGuitar• 458,747vs.454,213(+4,534likes)• 2016Goal:500,000likes
• MartinStrings• 165,934vs.164,903(+1,031likes)• 2016Goal:200,000likes
4
430,000
440,000
450,000
460,000
470,000
480,000
490,000
500,000
510,000
MartinGuitarFacebook
7/1/16 7/31/16 2016Goal0
50,000
100,000
150,000
200,000
250,000
MartinStringsFacebook
7/1/16 7/31/16 2016Goal
• MartinOwnersClub• 49,066vs.48,478(+588likes)• 2016Goal:55,000likes
5
44,000
46,000
48,000
50,000
52,000
54,000
56,000
MartinOwnersClubFacebook
7/1/16 7/31/16 2016Goal
• 166,000vs.161,000(+5,000followers)• 2016Goal:150,000followers
6
120,000
125,000
130,000
135,000
140,000
145,000
150,000
155,000
160,000
165,000
170,000
MartinGuitar
7/1/16 7/31/16 2016Goal
MartinGuitarBlog
• 5,497vs.5,939(-442monthlyviews)• 163,240totalnumberofviewstodate.
• 2016Goal:170,000views
7
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
MartinGuitarBlog
7/1/16 7/31/16 2016Goal
YouTube
• 116,921vs.118,177(-1,256monthlyviews)• Monthlyviewstendtofluctuateduetothenumberofnewvideosadded&thetopics.
• 5,167,678totalnumberofvideoviews.• 25,202vs.24,784(+418subscribers)• 2016Goal:25,000subscribers
8
24,500
24,600
24,700
24,800
24,900
25,000
25,100
25,200
25,300
MartinGuitarYouTube
7/1/16 7/24/16 2016Goal
YouTube(con’t)• NewVideosaddedthismonthwithviewstodate.
– “DaveDoll’sProTips:BraceShapes”• Addedon7/13/16with1,423views.
– LaurenceJuber OnTheMartinDreadnought• Addedon7/25/16with1,702views.
9
YouTube(con’t)
• Top5MostViewedVideos:– RestringingYourAcousticGuitar• Added3/3/11with825,128views
– CleaningandPolishingYourGuitar• Added8/25/11with196,402views
– HowToRestringA12-StringGuitar• Added6/28/12with174,256views– WhenToChangeYourStrings• Added10/3/11with168,943views– RestringingYourClassicalGuitar• Added7/23/13with141,631views
10
2,239vs.2,201(+38followers)
564,665vs.561,435(+3,230views)
* 200,779vs.199,643(+1,136subscribers)
* ThisistheMartinGuitarconsumerdatabase.
11
CompetitorAnalysis:Twitter
• Guitar • Strings
12
MartinGuitar,190,086
Taylor,95,560
Gibson,1,059,094
Fender,473,528
MartinStrings,53,392
Elixir,37,030
D'Addario,96,468
JimDunlop,114,608
ErnieBall,152,833
CompetitorAnalysis:Facebook
• Guitar • Strings
13
MartinGuitar,458,747 Taylor,407,019
Gibson,7,410,972
Fender,2,165,231
MartinStrings,165,934
Elixir,191,475
D'Addario,188,594JimDunlop,
349,995
ErnieBall,371,829
CompetitorAnalysis:Instagram
• Guitar • Strings
14
MartinGuitar,166,000
Taylor,159,000
Gibson,840,000
Fender,1,100,000
MartinGuitar,166,000
Elixir,19,100
D'Addario,107,000
JimDunlop,149,000
ErnieBall,214,000
CompetitorAnalysis:YouTube
• Guitar • Strings
15
MartinGuitar,25,202
Taylor,39,352
Gibson,86,903Fender,184,799
MartinGuitar,25,202
Elixir,18,360
D'Addario,43,877
JimDunlop,70,721
ErnieBall,30,290