social media on a budget: for non-profits and small businesses
TRANSCRIPT
@sayscaitlin
@sayscaitlin
My background:• Photography• Public relations • Grassroots social media promotion• Partner of a non-profit based in India• Social Producer for SEJ!
Poll 1What best describes your field? 1. Non-profit2. Small business3. Other
@sayscaitlin
Social Media forNon-profits & Small Businesses
• Principles and best practices• Many strategies include tactics of public relations &
community engagement• This helps you save money!
• Tools• Collaboration/Scheduling• Research/Curation• Design• Measurements
@sayscaitlin
Principles& Best Practices
@sayscaitlin
The Groundswell POST MethodP PeopleAssess your customers’ social activitiesO ObjectivesDecide what you want to accomplishS StrategyPlan for how relationships with customers will changeT TechnologyDecide what social technologies to use
@sayscaitlin
People1. Who are your readers?2. What motivates them?3. Where do they spend time online?4. What are you trying to get across?5. What’s unique?6. What’s in it for your readers?
@sayscaitlin
@sayscaitlin
Objectives1. What is success to your organization?2. How can you measure that success?
• Traffic• Increased donations• Email leads• Volunteer sign-ups
@sayscaitlin
Strategies
• Don’t make a Twitter to make a Twitter
• Consistently brand across platforms
• Connect your pages
@sayscaitlin
Technology
@sayscaitlin
@sayscaitlin
Poll 2What’s your organization’s biggest social media challenge?1. Engaging new
customers/supporters & generating leads
2. Understanding how to create a social strategy/plan
3. Finding the time to allocate to social media
@sayscaitlin
What should I post about?• Create a simple content calendar
• Schedule all your publications across all channels
• Email, blog, FB, Twitter, newsletter, events, press releases, etc.
• Abide by the 80/20 rule• Readers will remember where they got the
information, not who originally published it
• Make it easy• We’re all short on time, so make your posts easy
to share!
Post suggestions:• Celebrate a goal• Event updates• Newsletter highlights• Industry news• Neighborhood news• Blogs• Highlight volunteers• Share stories
@sayscaitlin
@sayscaitlin
• Embrace Storytelling
• Get your ledes right
@sayscaitlin
@sayscaitlin
@sayscaitlin
You can’t do it alone• Who in your organization can help? Who is excited about
social media? Get them to:• Brainstorm ideas• Take photos!• Like, comment, and share
Poll 3What percentage of Americans using social media say it influences their buying decisions?1. 24%2. 46%3. 64%4. 90%
@sayscaitlin
John Hayden’s take on the ladder of engagement from “Measuring the Networked Nonprofit”
Tools
@sayscaitlin
SlackFree for small
teams
Collaborate & Schedule
@sayscaitlin
BufferFree for a single
user, team plans start at
$99/mo
Collaborate & Schedule
@sayscaitlin
Buffer
Collaborate & Schedule
@sayscaitlin
BuzzSumoFree. Pro Plans
starting at $99/mo
Curate & Research
@sayscaitlin
Twitter ListsFree
Curate & Research
@sayscaitlin
TweetDeckFree
Curate & Research
@sayscaitlin
CanvaFree. Paid
features available.
Design
@sayscaitlin
PicMonkeyFree. Royale
features available.
Design
@sayscaitlin
Free Images Site• StockSnap.io
• MorgueFile• Pixabay
Design
@sayscaitlin
InsightsFree
Measure
@sayscaitlin
Twitter Analytics
Free
Measure
@sayscaitlin
Insights
Twitter Analytics
Measure
@sayscaitlin
CrowdboosterPlans starting at
$9/mo
Measure
@sayscaitlin
Helpful ToolsCollaborate/Schedule1. Slack2. Buffer
Curate/Research3. Buzzsumo4. Twitter Lists5. TweetDeck
Design1. Canva2. PicMonkey3. Free image sites
Measure4. Facebook Page Insights5. Twitter Analytics6. Crowdbooster
@sayscaitlin
@sayscaitlin
Learn More
• bit.ly/MarketingNerds33• bit.ly/MarketingNerds59
@sayscaitlin
