social media on a shoestring budget
DESCRIPTION
This is a presentation that was given by Greg Cross of Cross Creative Marketing to a Greenfield Chamber of Commerce (Greenfield, Indiana) hosted event on June 23, 2011.TRANSCRIPT
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“Social Media On A Shoestring Budget” and the above logo are the sole property of Cross Creative, Inc. – Copyright © 2011
™
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Introductions
1. Your Name2. Business or Nonprofit3. Where It Is Located
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A Little About Me• Greg Cross | Cross Creative Marketing | Greenfield, IN• Ball State University | August of 1988 | B.S. in Journalism• Full Time Ministry 1989 – 2002• Launched 1st Small Business | 2003 (8 months) | Aspire eSolutions• Director of Business Development | 2003-2007 | Chicago
Marketing Firm• Launched 2nd Small Business |October 2007-Current | Cross
Creative Marketing• Hired First Employee in 2010• Hired First Intern in 2010• Hired Second Employee in 2011• Looking to hire Second Intern in Fall of 2011
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Over the Next Two Hours
“I Don’t
Get It”
“I Get It”
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“I Don’t Get It”
“I Get It”
Over the Next Two Hours
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“I Don’t Get It”
“I Get It”
Over the Next Two Hours
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“I Don’t Get It”
“I Get It”
Over the Next Two Hours
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“I Don’t Get It”
“I Get It”
Over the Next Two Hours
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“I Don’t Get It”
“I Get It & I love
it”
Over the Next Two Hours
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“If you don’t love social media, you’ll suck at social media.”
Jay BaerConvince & Convert
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What is Social Media?
Social media is the use of technology combined
with social interaction to create or co-create value.
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• It’s a conversation, not a lecture
• It’s an extension of everyday interaction
• It’s group driven, not top-down
• It’s messy, disorganized & hard to control – downright chaotic at times
• It’s a tool, not an end-point
• It’s where your customers and prospects spend their time
What is Social Media?
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• It’s Facebook, Twitter, YouTube, Blogging, LinkedIn, Slideshare, FourSquare, Yelp, Flickr, and hundreds of other web tools
• It’s people doing what we’ve always done:• Talking
• Arguing
• Sharing
• Connecting
What is Social Media?
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Years to Reach 50 million Users
•Radio 38 Years
• TV 13 Years
• Internet 4 Years
• iPod 3 Years
• Facebook alone captured 200 million users in less than a year
• Facebook in 2011 has over 500 million users
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50% of the world’s
population is under the age of
30
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96% of millenials have joined a social network(1978-2000)
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If were a country it
would be the 3rd largest country
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Fish Where The Fish Are
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Heart of Social Media?
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Blogging
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Blogging: What is it?
A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog or web log. The activity of updating a blog is called “blogging” and someone who keeps a blog is a called a “blogger.”
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What Do I Blog About?
• Complain• Pick a newsworthy story• Create a List• Teach•Guide• Tell a Story•Write a Tip• Play the What If Game• Review Something• Publish Other People’s Content
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A Little About Me• Jeremy Zucker| Zucker Business Communications| Zionsville, IN• Indiana University| 1996| B.A. in Communications• University of Indianapolis | 2008 | MBA• Fifteen years as a corporate writer (Lilly, Wiley Publishing)
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Overcoming Writers Block
• Change Your Scenery• Change Your Methods• Surf the Web• Start in the Middle• Read• Start a New Document• Play a Game• Find an Inspiring Image• Pretend You’re Writing a Letter• Research
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Can I make money by blogging?
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ROI
www.crosscreativemarketing.com
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www.crosscreativemarketing.com
ROI
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$360.00
www.crosscreativemarketing.com
ROI
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$360.00
$86,400.00
www.crosscreativemarketing.com
ROI
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$360.00
$17,280.00
www.crosscreativemarketing.com
ROI
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www.crosscreativemarketing.com
ROI
• 1.5 hours to write the blog – FREE (kind of)• 1 hour to set-up the blog – FREE (kind of)• New Client – Priceless ($360.00)
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How US Companies Are Using Social Media
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Source: Remarkablogger.com
Awareness vs. Usage
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BLOGGING
MARKETING
is
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What will you do with this
new marketingpower?
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Action Steps
• Decide if …• You should be the person who should blog
• Someone in your organization should blog
• Hiring a ‘ghost blogger’ is the way to go
• Choose a blogging platform
• Decide how often to write your blog
• Get Blogging!!
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Did you move any closer?
“I Don’t Get It”
“I Get It”
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Questions?
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Thank You For Coming!“Social Media On A Shoestring Budget” and the above logo are the sole
property of Cross Creative, Inc. – Copyright © 2011
™