social media p ppresentation
DESCRIPTION
I built this presentation aimed at students just learning about Social Media and how its meant to be used in the new business marketing mix.For further information please contact me @TLCHOME on twitter and Teri-Lyn Conrad on LinkedInTRANSCRIPT
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Social Media MarketingWhat’s the point?
Teri Conrad | TLCHOME
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Social Media Defined:
…media shared through social interaction, created using highly accessible and scalable publishing techniques.
Social media is transforming communications from broadcast (one to many) to dialogue (many to many).
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So WHAT does that MEAN?
Broadcast has high costs and must be pushed
Dialogues are organic and can start easily
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NO MORE BROADCAST!!
Now is the time for CONVERSATION!
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Art of Conversation Marketing:
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OLD STYLE MARKETING:
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Like being hammered over the head with the message!!
People are finding ways to TUNE OUT traditional Marketing messages…so what do you do??
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Think Engagement instead…
How can you engage your target if you’re not using traditional media/ marketing?
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Three Top Social Media Tools
FaceBookTwitterLinkedIn
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FACEBOOK Stats:
More than 400 million active users 50% of active users log on to
Facebook in any given day More than 20 million people
become fans of Pages each day Average user has 130 friends on
the site
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TWITTER Stats:
The number of Twitter users grew 200% year-over-year from 2008 to 2009.
2009: 18 Million Users (3.8% of adult Internet users.)
Twitter's retention rate is only 40% compared to MySpace and Facebook who enjoy a 70% user retention rate.
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LinkedIn Stats:
As of 11 February 2010, LinkedIn had more than 60 million registered users, spanning more than 200 countries and territories worldwide.
Nearly 60% of LinkedIn users have high personal incomes and hold executive-level or consultant positions (Nov, 2008)
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Who’s Using What?Ages of Users FB Twitter Linkedin
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Affluence on the 3 Big:
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Education Levels on Big 3
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So What does that Mean?
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Far R..E…A…..C……H!!
Your business has the potential to reach a far broader audience!
• Each business needs to understand their
TARGET market!• Where are your clients spending their
time?• How are you going to be found?
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So then is it all about numbers?
EMPAHTIC NOOOOOO! Think about it….you tend to work
with people you like….or based on referral…
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Social Media Is about Building RELATIONSHIPS
Engage in conversations
“Take the Online – Offline”
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People want to feel heard!
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Social Media is also about CONTENT:
“ It supports the democratization of knowledge and information, transforming people
from content consumers into content producers”
~Wikipedia
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BLOGGGGGGG!
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Other Social Media Tools
Meetup.com Ning networks Tweetdeck Hootsuite Blogger/Wordpress DiggIt Posturous Google Analytics/Hubspot
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Next step:
Don’t be overwhelmedPick your targetPlan your strategyThink “Engagement” vs “Broadcast”And then….
CONNECT!
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Join the conversation!! Any questions?
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Let’s Connect!!
TLCHOMEAKA: Teri-Lyn ConradW: www.tlchome.caE: [email protected]
…because Everyone deserves a little TLC!