Social Media and CACFP, Part 2

Samantha Kay-Daleiden MarshallChild Care Food Program Roundtable Conference Fall 2013Samantha Kay-Daleiden Marshall

More Than Facebook

1. Social Networks2. Blogs3. Social Bookmarks4. Photo Sharing5. Video Sharing

Tools To Help You

Tweetdeck Hootsuite Bit.ly

Paper.li

Strategize

4

Make

A

Plan

Part Two – The Project Scope:

Phase 1CACFP Industry

Phase 2 Planning/Scheduling

Phase 3Implementation

Phase 4Integrated Marketing

Phase 5Reporting/Maintenance

Part One - GOALS

Goals

More Exposure

Positive Messages

about CACFP

Grow Loyalty

EducationEngage

Outreach

Free Marketing

Messaging

Consider:

Your Goals

Your Audience

Your Channel

Your Time

Examples of Facebook Posts vs. Tweets

• CACFP Trivia: School-based afterschool programs providing enrichment activities for children and teenagers after school can also provide free snacks through CACFP in areas where at least 50 percent of children are eligible for free or reduced-price meals. CACFP funds also can pay for suppers for children attending afterschool programs. – Food Action and Research Center http://bit.ly/wLZ0dm

• Did you know that “1 in 5 children is overweight by age 6?” Child Care Providers and the CACFP play a crucial role in changing this statistic for the better! – Statistic from Lets’ Move Child Care http://bit.ly/AlMG9C

Facebook

• Eligible Afterschool programs with enrichment activities for children provide free snacks through #CACFP http://bit.ly/wLZ0dm @fractweets

• #CACFP funds also can pay for suppers for children attending afterschool programs. – @fractweets http://bit.ly/wLZ0dm

• "1 in 5 children is overweight by age 6?” #CACFP makes this statistic better! Statistic from @letsmove childcare http://bit.ly/AlMG9C

Twitter

Part 3 – Project Schedule

Project Schedule –

Write it down

Determine Key

Success Factors

Agency Benefits

Required Staff

Resources

Social Media

Resources

We Just Learned…What 4 things should I consider when deciding what to say?

Ideas for Messages?

How are Facebook and Twitter Messages going to be different?

What does the # mean? For example: #ece or #preschool or #CACFP

What does @ mean/do?

Hootsuite and Tweetdeck help me by...

What is Bit.ly?

Why would I use Bit.ly?

Check out Paperli.com for…

I Leave You with This…

Samantha Marshall samantha@minutemenu.comp 972.671.5211 x0218 ChildCareInfo.com and Social Media ManagerMinute Menu Systems, LLC