social media & personal branding 2
Post on 19-Oct-2014
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Be The Expert with Social Media
Matthew O’Brienwww.MintSocial.com
“Be The Hunted…for In-bound referrals”
Social Media and Personal Branding Reputation Analysis (‘Who’ Are You?)
Traditional Prospecting Model• Linear Process• # Calls>>#Contacts>>#Presentations>># Sales• Cold Calls = Numbers Game
UVP
Cold Calls
Direct Mail
Sell Sheets
Seminars
Knock on Doors
Hand Out Business Cards
Limited Universe of Prospects
Time & Space Dependant
Newsletter
Social Media Prospecting Model
UVP
Social Networking
Comment Marketing
Blog Posts
Webinars
Follow on Microblogs
Larger Universe ofProspects
Time & Space Independant
RSS Feeds
Website Capture Form
V Card Widget
In-bound Warm Leads - “Referrals” - Seeking Experts
What is Social Media?
Profiles = Publishing rights
…on the top websites
Social Media Marketing & Branding
OnlineOnlinePublishingPublishing
HubHub
Micro-Micro-BloggingBlogging
Videos,Videos,Audio, Audio, PhotoPhoto
SocialSocialNetworksNetworks
RSSRSSAggregationAggregation
ToolsTools
VisibilityMultiplier
Effect
Articles,Articles,DocsDocsPRPR
ApprovedApprovedMonthlyMonthlyContentContent
PartnerPartnerContentContent
Inbound Links and TrafficInbound Links and Traffic
Social Media in Action – Made Easy• 5 Objectives of Social Media
– Reputation Management (‘Who’ Are You?)– Branding (The ‘What’)– Marketing (The ‘Where’)– Listening/Engaging (The ‘When’)– Monetization (The ‘Why’)
Social Media Marketing and Online Branding for Law Firms
‘Who’ Are You?
• Reputation Management– See what you look like online in Google– Establish your niche - “Free Wordtracker”
• Plug in terms you use to market you/your business
– Become the expert – Influence the Conversation• Define your niche with keywords• What is missing?
Social Media Marketing and Online Branding for Physicians
‘What’ Makes You an Expert?
– Branding• Become synonymous with terms in your niche
–Elevator pitch with niche terms–Redo your content to include niche terms
• Generate awareness–Launch Your Content Engine–Publish repurposed content with new terms
• Establish/Regain trust
Social Media Marketing and Online Branding for Non-Profits
‘Where’ Do You Market?
– Content marketing channels• Social Networks: LinkedIn, Google Plus, Rebel Mouse,
Facebook, Twitter• MRSS Sites: YouTube.com, SlideShare.com
– Drive action/traffic• Tag with your URL, Call to Action, Landing Page
– Establish need (to collect data)• Whitepapers, special offers, Newsletters
Social Media Marketing and Online Branding for CEOs
The ‘When’
• Listening/Monitoring/Engaging– Meet your customer on their terms
• Setup Google Alerts for your targeted terms• Identify competitors, partners and stay on
breaking news– Leverage existing content to increase
productivity/word of mouth• Repurpose your content with new information
– Form/Change opinion (influence the influencers)• Comment Marketing• LinkedIn Q & A
for CEOsSocial Media Marketing and Online Branding
‘Why’ Leverage Social Media
• Monetization– Drive wide funnel sales activity (greater
suspects/prospects)– Decrease costs of communicating value
proposition– Become ‘The Hunted’
Social Media Marketing and Online Branding for Sales Execs
Social Media in Action - Made Easy
5 Essential Disciplines of Social Media (The ‘How’)
• Blogging – Wordpress, Blogger, Typepad • Social Networking – LinkedIn, Plaxo, Facebook,
MySpace• Multi-Media Marketing – Flickr, YouTube,
Slideshare, iTunes• Microblogging – Twitter, Plurk• Monitoring – Google Alerts, RSS, Analytics
Social Media Marketing 5x5 Action Plan
1. Research terms and become the expert2. Update your marketing channels ‘profiles’
with new terms from research3. Redo your online marketing content4. Update your LinkedIn.com profile, ask Q’s5. Automate your social media
- Use HootSuite.com, Friendfeed.com or Ping.fm - Use your blog and Twitter update network
