Social Media for Your Small Business

Which Social Media Platforms Should You Use?

Traditionally… B2C companies have the most success on:

Facebook Twitter

B2B companies have the most success on: LinkedIn Google+ Blogs

HoweverThese rules are changing.

There are now many companies finding success on sites that traditionally were not useful to their business.

Types of Sites

Personal

Professional

Industry-Related

Types of Sites Social Networking

Social News

Social Bookmarking

Social Photo and Video Sharing

The Big Four

EngagementUsers

Branding SEO (Search

Engine Optimization)

Unlimited Access

Customer Service

Claim Your Land

Facebook Business

Pages

Create Awareness & Improve Reputation

Thought Leadership & Influencer Marketing

Listening & Gaining Insight

Social CRM

LinkedIn for Business

Better SEO (or SSEO)

Open Sharing Upsell, Cross

sell and selling potential

Google+ for Business

Customer Service

Branding News and

Updates Research the

Competition

Twitter for Business

Determine Your Target Audience

Knowing your target audience is the first step Before determining which sites you will be

using, you should have first decided the purpose of your efforts

Identify Your Ideal Customer Who is this person What do they do professionally

Industry, position, type and size of company

What are their business goals What are they looking for online

Research: Find Them

What social networks, bookmarking or social media sites are your target audience using

Where on the internet are your audiences?

What sites are your competitors using?

What would interest them?

Common MistakeDon’t make the mistake of projecting your habits or ideals onto others

I don’t have time (or don’t know how) to use Twitter so other business owners don’t either.

I don’t research restaurants on Facebook so most consumers don’t either.

Without doing your research it’s easy to make these assumptions.

B2B

B2C

Experiment Spend some time learning what works

and what doesn’t For the audience(s) you’re trying to reach For the sites you are considering

Educate Your Team

Explain why your company will be using social media

Explain your goal(s) Teach your staff the rules for different

sites How to use the sites as a business vs. a

person Set realistic expectations for their

involvement Hold how-to classes

Ways to Educate Your Team

WebinarsWhitepapers

BlogsGoogle it!

Keep Your Goal in Mind

How do your overall goals relate to your site

selection?

GoalAudience

Who is your ideal customerWhat sites would your ideal customer

already useWhy are they using these sites

What sites should you use

Don’t Spread Yourself Too Thin Pick 1 or 2 sites to begin Test and nurture these

Things to Consider: Who will be managing your sites What is the process for content review?

Things to Consider:

What type of content will you be sharing?

Will this change over time?

Who will be creating the content?

How will it be created?

Things to Consider: Who are you trying to

reach? What sites is your

target audience already using?

What sites is your competition using

BE THERE!

How did we choose what sites to use? Facebook

Business Page LinkedIn

Company Page Networking Group Individual Profiles

Google+ Blog Twitter

Company Individuals

COMING ATTRACTIONS:

FREE Social Media For Small Business Webinars!!

Thursday, April 11 10-11am EST

Thursday, May 30 10-11am EST

COMING ATTRACTIONS:

More FREE webinars!!

And many more…

www.oasisky.com/webinars

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I Didn’t Know MAS Could Do That!

BizNet Financial Reporting

How to Become A Data-Driven Organization

Customer Relationship Management Week

7 Reasons You Need Document Management

If you have questions you can follow up with us via Twitter @Oasisky Facebook

facebook.com/OasisSolutionsGroup LinkedIn linkedin.com/groups/Oasis-Solutions-Group-Customer-Network Blog http://blog.oasisky.com/