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The Professional Functions of the Social Media Platform: Soundcloud Robert Santilli Tuesday, October 27, 15

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  • The Professional Functions of the Social Media Platform: Soundcloud

    Robert Santilli

    Tuesday, October 27, 15

  • What is Soundcloud? Social media platform For sharing music Anyone can create an account Mainly for music artists, bands, labels, recording studios, and DJs Cross compatible with several other social media platforms

    blog.soundcloud.comTuesday, October 27, 15

    https://blog.soundcloud.com/2013/07/24/from-today-youre-even-more-in-control/https://blog.soundcloud.com/2013/07/24/from-today-youre-even-more-in-control/

  • How Do You Sign Up? Step 2: Add info and pictures that

    describe who and what you are and link to other important social media pages or

    a website

    Step 1: Register for an account by going to soundcloud.com and clicking on sign

    up. Choose Facebook, Google+, or email to create an account

    Tuesday, October 27, 15

  • How Do You Sign Up? Cont...

    Step 3: Upload one track, multiple tracks, or an album alongside data

    about the song, an image and download permissions

    Step 4: Share and promote your music directly on Soundcloud as well as on Facebook and with other platforms.

    Tuesday, October 27, 15

  • Uses and Gratifications #1 Post your music for people to listen to for free and share. Profile

    pages make it easy to find an artist that you like or discover new music.

    Tag your music for searches, allow direct comments on the song, allow comments below the song, links to similar songs, allow people to share music or download songs for free is applicable

    Tuesday, October 27, 15

  • Uses and Gratifications #2 Post rough drafts for feed back and allow people to hear new

    music before it is ready

    Create groups to share similar tracks both rough and complete Collaborate with other artists to create shared music

    Tuesday, October 27, 15

  • Uses and Gratifications #3 Make use of its integrated apps such as its sound player widget

    for websites

    Musicians can use its integrated Band Page app that links directly to your Facebook artist page

    Tuesday, October 27, 15

  • Best Practices #1 Join groups or content curation pages that allow you to share your music based on

    similar genres, labels, and fan bases

    Make use of tagging system to help people find your music Allow record labels to share your music to test fan reaction

    Tuesday, October 27, 15

  • Best Practices #2 Track your analytical data to give you information about how well a song is doing Data offered: song listens, downloads, shares, comments, page traffic, and similar

    www.digitalmusicnews.comTuesday, October 27, 15

    http://www.digitalmusicnews.com/2014/04/29/soundcloudstats/http://www.digitalmusicnews.com/2014/04/29/soundcloudstats/

  • Examples: Musicians Some of the best artists/bands both on labels or independent artists using the

    platform to share their music and use all the integrated tools and features

    Johnny GrayFollowers:

    5,000

    UnderoathFollowers:

    6,000

    Maroon-5Followers:1.3 Million

    SaintmotelFollowers:

    10,000

    Tuesday, October 27, 15

  • Examples: Record Labels Top Shelf Records a good example of a labels who use the platform to create shared

    audiences for bands on the label as well as search for new talent and share music

    Top Shelf Records

    Followers:78,000

    Tuesday, October 27, 15

  • Examples: Shared Groups The group labeled Everything Hip Hop is run by an unnamed fan who adds upcoming

    hip hop artists and uses the shared fan base to help artists grow bigger fan bases

    Everything Hip Hop

    Followers: 75,000

    Tuesday, October 27, 15

  • Downsides Limited customization of profiles Limited to 180 minutes of content for non-paying members Limited non musician fans profiles Hard to edit already published content No purchase option like Bandcamp or Reverbnation competitors

    www.musicconnection.com www.thedilogyproject.co.ukTuesday, October 27, 15

    http://www.musicconnection.com/2015/01/20/milwaukee-world-festival-reverbnation-launch-free-submission-platform/http://www.musicconnection.com/2015/01/20/milwaukee-world-festival-reverbnation-launch-free-submission-platform/http://www.thedilogyproject.co.uk/http://www.thedilogyproject.co.uk/

  • Sources Personal experience with the platform Personal conversation with Top Shelf Record band: Turnover http://www.usatoday.com/story/tech/columnist/talkingtech/2013/07/17/whos-listening-to-

    soundcloud-200-million/2521363/

    http://help.soundcloud.com/customer/portal/articles/1209774-how-to-grow-your-soundcloud-community https://soundcloud.com/maroon-5 https://soundcloud.com/saintmotel https://soundcloud.com/groups/hip-hop-4 https://soundcloud.com/topshelfrecords https://www.quora.com/Whats-so-great-about-SoundCloud http://mashable.com/2013/11/10/soundcloud-beginners-guide/#jFN5At8RQ5q9 http://soundcloud.com

    Tuesday, October 27, 15

    http://www.usatoday.com/story/tech/columnist/talkingtech/2013/07/17/whos-listening-to-soundcloud-200-million/2521363/http://www.usatoday.com/story/tech/columnist/talkingtech/2013/07/17/whos-listening-to-soundcloud-200-million/2521363/http://www.usatoday.com/story/tech/columnist/talkingtech/2013/07/17/whos-listening-to-soundcloud-200-million/2521363/http://www.usatoday.com/story/tech/columnist/talkingtech/2013/07/17/whos-listening-to-soundcloud-200-million/2521363/http://help.soundcloud.com/customer/portal/articles/1209774-how-to-grow-your-soundcloud-communityhttp://help.soundcloud.com/customer/portal/articles/1209774-how-to-grow-your-soundcloud-communityhttps://soundcloud.com/maroon-5https://soundcloud.com/maroon-5https://soundcloud.com/saintmotelhttps://soundcloud.com/saintmotelhttps://soundcloud.com/groups/hip-hop-4https://soundcloud.com/groups/hip-hop-4https://soundcloud.com/topshelfrecordshttps://soundcloud.com/topshelfrecordshttps://www.quora.com/Whats-so-great-about-SoundCloudhttps://www.quora.com/Whats-so-great-about-SoundCloudhttp://mashable.com/2013/11/10/soundcloud-beginners-guide/#jFN5At8RQ5q9http://mashable.com/2013/11/10/soundcloud-beginners-guide/#jFN5At8RQ5q9http://soundcloud.comhttp://soundcloud.com