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The Professional Functions of the Social Media Platform: Soundcloud Robert Santilli Tuesday, October 27, 15

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Page 1: Social Media Platform: Soundcloud

The Professional Functions of the Social Media Platform: Soundcloud

Robert Santilli

Tuesday, October 27, 15

Page 2: Social Media Platform: Soundcloud

What is Soundcloud?• Social media platform For sharing music

• Anyone can create an account

• Mainly for music artists, bands, labels, recording studios, and DJs

• Cross compatible with several other social media platforms

blog.soundcloud.comTuesday, October 27, 15

Page 3: Social Media Platform: Soundcloud

How Do You Sign Up? Step 2: Add info and pictures that

describe who and what you are and link to other important social media pages or

a website

Step 1: Register for an account by going to soundcloud.com and clicking on sign

up. Choose Facebook, Google+, or email to create an account

Tuesday, October 27, 15

Page 4: Social Media Platform: Soundcloud

How Do You Sign Up? Cont...

Step 3: Upload one track, multiple tracks, or an album alongside data

about the song, an image and download permissions

Step 4: Share and promote your music directly on Soundcloud as well as on Facebook and with other platforms.

Tuesday, October 27, 15

Page 5: Social Media Platform: Soundcloud

Uses and Gratifications #1 • Post your music for people to listen to for free and share. Profile

pages make it easy to find an artist that you like or discover new music.

• Tag your music for searches, allow direct comments on the song, allow comments below the song, links to similar songs, allow people to share music or download songs for free is applicable

Tuesday, October 27, 15

Page 6: Social Media Platform: Soundcloud

Uses and Gratifications #2 • Post rough drafts for feed back and allow people to hear new

music before it is ready

• Create groups to share similar tracks both rough and complete

• Collaborate with other artists to create shared music

Tuesday, October 27, 15

Page 7: Social Media Platform: Soundcloud

Uses and Gratifications #3• Make use of its integrated apps such as it’s sound player widget

for websites

• Musicians can use it’s integrated Band Page app that links directly to your Facebook artist page

Tuesday, October 27, 15

Page 8: Social Media Platform: Soundcloud

Best Practices #1• Join groups or content curation pages that allow you to share your music based on

similar genres, labels, and fan bases

• Make use of tagging system to help people find your music

• Allow record labels to share your music to test fan reaction

Tuesday, October 27, 15

Page 9: Social Media Platform: Soundcloud

Best Practices #2• Track your analytical data to give you information about how well a song is doing

• Data offered: song listens, downloads, shares, comments, page traffic, and similar

www.digitalmusicnews.comTuesday, October 27, 15

Page 10: Social Media Platform: Soundcloud

Examples: Musicians• Some of the best artists/bands both on labels or independent artists using the

platform to share their music and use all the integrated tools and features

Johnny GrayFollowers:

5,000

UnderoathFollowers:

6,000

Maroon-5Followers:1.3 Million

SaintmotelFollowers:

10,000

Tuesday, October 27, 15

Page 11: Social Media Platform: Soundcloud

Examples: Record Labels• Top Shelf Records a good example of a labels who use the platform to create shared

audiences for bands on the label as well as search for new talent and share music

Top Shelf Records

Followers:78,000

Tuesday, October 27, 15

Page 12: Social Media Platform: Soundcloud

Examples: Shared Groups• The group labeled Everything Hip Hop is run by an unnamed fan who adds upcoming

hip hop artists and uses the shared fan base to help artists grow bigger fan bases

Everything Hip Hop

Followers: 75,000

Tuesday, October 27, 15

Page 13: Social Media Platform: Soundcloud

Downsides• Limited customization of profiles

• Limited to 180 minutes of content for non-paying members

• Limited non musician fans profiles

• Hard to edit already published content

• No purchase option like Bandcamp or Reverbnation competitors

www.musicconnection.com www.thedilogyproject.co.ukTuesday, October 27, 15

Page 14: Social Media Platform: Soundcloud

Sources• Personal experience with the platform

• Personal conversation with Top Shelf Record band: Turnover

• http://www.usatoday.com/story/tech/columnist/talkingtech/2013/07/17/whos-listening-to-soundcloud-200-million/2521363/

• http://help.soundcloud.com/customer/portal/articles/1209774-how-to-grow-your-soundcloud-community

• https://soundcloud.com/maroon-5

• https://soundcloud.com/saintmotel

• https://soundcloud.com/groups/hip-hop-4

• https://soundcloud.com/topshelfrecords

• https://www.quora.com/Whats-so-great-about-SoundCloud

• http://mashable.com/2013/11/10/soundcloud-beginners-guide/#jFN5At8RQ5q9

• http://soundcloud.com

Tuesday, October 27, 15