social media policy for school districts
DESCRIPTION
Presentation from NSPRA Ohio 2010 Social Media Conference.Developing a social media policy in a school district.TRANSCRIPT
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Not a Social Media Policy.
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Social Media is Here to Stay
• Your staff and students are using social media more and more everyday
• Over 85% of Americans use social media monthly
• Twitter grew over 500% in the last year
• More video is uploaded to YouTube in 60 days than all 3 major US networks created in 60 years
• Facebook dominates social media
• Over 400 million users, 3 million of those live in Ohio
• Over 50% of these users log-in everyday!
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• Over 50% of these users log-in everyday!
• Mobile use of Facebook is growing like crazy. Over 100 million users are accessing Facebook from a mobile device. Probably from work!
• Teens use social media differently
• 73% of online American teens ages 12 to 17 used an online social network website
• 86% of teen social network users post comments to a friend’s page or wall
•75% of American teens ages 12-17 have a cell phone
Why a Social Media Policy?
• Facebook’s largest group of users are ages 35-54
• One-third of employees surveyed never consider what their boss or customers might think before posting material online (Deloitte Ethics & Workplace Survey)
• 15% of companies have disciplined an employee for violating multimedia sharing/posting policies (Proofpoint)
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sharing/posting policies (Proofpoint)
• 8% have fired an employee because of these violations (Proofpoint)
Social Media Policy
First!Understand Social Media
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Understand Social Media
Internet-Based Tools For
Sharing & Discussing
Information Among
Social Media Defined
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Information Among
Human Beings.
Social Media Strategy
The Old Way Shout!
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Shout!
The Shout Method
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Social Media Strategy
The New Way Listen
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Listen
Facilitate the Conversation
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Social Media Strategy
It’s Happening Whether you Participate or Not
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Developing a Social
Media Policy
The immediate Response
• Lock everything down!
• 172 million Smartphone’s were sold last year. They will find a way.
• What about what happens after 5 p.m.
• Remember when email was scary
• Write a policy that is focused on what people CAN’T do
• Social media can’t work in public education like it does in the corporate world
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• Social media can’t work in public education like it does in the corporate world
Step 1 – Risk Assessment
High Risk
• Personal voice• High engagement• Integration on multiple levels• Open minded administration
Neutral
• Neutral voice with little personality (broadcast method)• Lower engagement • Limited integration
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Neutral• Limited integration• Administration nervous but willing to try
Low Risk
• Limited use of tools – 100% broadcast• Zero engagement• High monitoring/enforcement plan• Administration scared to death
Step 2 – Listening Audit
• Determine how your staff, students and the community are using social media today:
• Survey students & staff
• Utilize the search engines:
• Search.twitter.com
• Socialmention.com
• Tweetbeep.com (Google Alerts for Twitter)
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Step 3 – Develop an overall philosophy to social media
• Requires development of a social media strategy – an important step you should take!
• This will be different for every organization
For Example:
• Social media will be used to improve communications with the community
• Social media will be used to integrate new learning technologies in the classroom
• Social media will be used to improve communication and collaboration between staff and buildings
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staff and buildings
Step 4 – Ask yourself the tough questions
• Can our staff utilize social media professionally and identify themselves as an employee on their profile?
• If so, what perimeters do we need to define
• How will we respond to negative comments online?
• What is the line between professional and personal?
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• How will we monitor and enforce the policy?
• Do we need a different policy for students, staff and administration?
• How will we evaluate new social media tools as they come up?
Step 5 – Use what’s already out there
• Review existing social media policies that are available on the web
• http://socialmediagovernance.com/policies.php
• http://thinkingmachine.pbworks.com/Think-Social-Media-Guidelines
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And learn from other industries
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Key items for every policy
• What is social media and how will we use it
• Reminders on confidential information
• Define who is responsible and identify a main point of contact
• Responsibility for what is written online
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• Identifying oneself as an employee of the company
• What happens if the policy is violated
Questions?
Billy Fischer | [email protected]| 614.448.1809
@billyfischer
John Fimiani | [email protected] | 937.901.6219
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@johnfimiani
@oxiem facebook.com/oxiemmarketing blog.oxiem.com
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