social media & politics: what you need to know to run for any office
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5/6/2010 - Social Media & Politics: What You Need to Know to Run for Any Office with Diane K. DanielsonTRANSCRIPT
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Social MediaThe Key to the 2010 Elections
Diane K. DanielsonFounder, Downtown Women’s Club
VP of Business Development, Convengine
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Social Media: StaffingStaffing = Social Media
ChampionTreat staff and volunteers like
grownups
MC
Fundraising Field Ops Advertising
Social Media
Advisors
SB
Fundraising Field Ops Advertising
Social Media Advisors
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Social Media: FundraisingMoney Bombs have a sense of
urgencyGeared to lower donors
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Social Media: Fundraising
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Social Media: Fundraising
Make the most of your Thank You’s• If they donate, ask them to volunteer
• If they volunteer, ask them to donate
•Capture communication info
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Social Media: AdvertisingEyeballs are eyeballs & these are
free
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Social Media: AdvertisingOnline ads:
◦Cap costs◦Test messages◦Target demographics
• Insert your Facebook Page
• Also, limit by language and/or interests
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Social Media: Communication
SMSbankingVirtual
handshakesLogistics
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Social Media: Field OperationsHow to volunteerEvent announcementsWhere to get signs?Online avatars and bannersGOTVAsk to: donate, volunteer, be part
of online rapid response team.
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We want to help, but how?
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Does social media matter?
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Does social media matter?
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Twitter: Free Public Relations
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Twitter: Free Public Relations
@swiftcurrentllc = 239 followers@NorsU = 4,106@Scarlett156 = 551@PatriotinMA = 760@Evanslynne = 2,465TOTAL: 8,121 (in 5 min.)#MA2010 followers = ????
@ntsongas= 103 followers@gosox5555= 77TOTAL: 180 (in 3 days)
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Twitter: Advancing IssuesHashtags
◦#MA2010◦#P2◦#41STvote◦#HCR◦#oilslick◦#electwomen
Make things “retweetable”Reciprocity works
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Social media alone is not enoughOhio U.S. Senate candidate
Jennifer Brunner raised approx. $230,000
Rival Lee Fisher raised approx. $2,300,000
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Social media can’t fix it all …
Polls had Fisher at a 20-point win.
Brunner closed it to a 10-point spread.
But what were the compelling issues? Cultural barriers?
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But social media certainly helps. To win you need:
◦Money◦Name recognition; and a◦Compelling issue
Social media helps with all three.◦Brown & Obama = only had compelling
issues but used social media to spread the word and obtain the other two.
◦Clark & Golnik = have compelling issues & are using social media well.
◦As for Fisher …. I hope he has at least $300,000 of that $2.8 million dedicated to social media.
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Thank You!
Diane K. DanielsonFounder, Downtown Women’s Club
VP of Business Development, Convengine
Twitter: @Downtownwoman or @DKDpolitics