Social Media Worksheet for Balanced Posting

Pictures of ● Family● Pets● Friends

Pictures of ● Family● Pets● Friends

● Staff● Social Events

● Show more of your personality● Start conversations

● Show more of your personality● Start conversations● Posts might be colorful and scenic

● Great info to share

● Great info to share● BUT you must be sincere● Motivations MUST be pure

● You can make valuable, shareable content for your viewers

● You won’t give away all your business

● You can make valuable, shareable content for your viewers

● You won’t give away all your business● You increase your authority in the field

● You can make valuable, shareable content for your viewers

● You won’t give away all your business● You increase your authority in the field● You can attract new clients

● You are at the coalface of industry knowledge

● You are at the coalface of industry knowledge

● Be generous with your expertise when posting

● You are at the coalface of industry knowledge

● Be generous with your expertise when posting

● Informative content will be shared● It will also be viewed more than once

● People like to see that their experts are passionate about their area of endeavour.

● People like to see that their experts are passionate about their area of endeavour.

● Let this side of your personality come through.

● People like to see that their experts are passionate about their area of endeavour.

● Let this side of your personality come through.● Show your excitement.

● You are well placed to break news of the latest developments in your industry.

● You are well placed to break news of the latest developments in your industry.

● It will establish you as a frontrunner.

● You are well placed to break news of the latest developments in your industry.

● It will establish you as a frontrunner.● It may lead to new work implementing new

strategies.

● Have fun with it.● Laugh with people, not AT people.

● Have fun with it.● Laugh with people, not AT people.● Humor is extremely shareable.

● Have fun with it.● Laugh with people, not AT people.● Humor is extremely shareable.● If it makes you laugh, and doesn’t hurt

anybody, it should be a good post.

● We all have lots to laugh about in ourselves.

● We all have lots to laugh about in ourselves.

● Social media is just the place to see the lighter side of yourself.

● We all have lots to laugh about in ourselves.

● Humor will relax people and provide a conversation starter.

● Social media is just the place to see the lighter side of yourself.

● Be sparing with these.

● Be sparing with these.● Be sure to offer value.

● Be sparing with these.● Be sure to offer value.● Success here will depend on

relationships you have built.

● Be sparing with these.● Be sure to offer value.● Success here will depend on

relationships you have built.● Don’t be too sales-y.

● Buying comes from a point of pain.

● Buying comes from a point of pain.● Tell stories about the pain and the

solution.

● Buying comes from a point of pain.● Tell stories about the pain and the

solution.● It can be subtle - An image of a great

fashion item can trigger that point of pain.

● It’s a visual medium, so images are vital.

● It’s a visual medium, so images are vital.

● If you don’t have an image, take a photo of your face reacting to the text you are posting.

● It’s a visual medium, so images are vital.

● If you don’t have an image, take a photo of your face reacting to the text you are posting.

● Set your phone up to capture and post images easily.

● Video is the perfect medium to alternate with images.

● Video is the perfect medium to alternate with images.

● Video is best saved for posts that suit it best like explaining, a tour or amusing action.

● A quick text post occasionally is ok.

● Better to illustrate with an image or video. And Facebook prefers it.

● Facebook Live, for example is an exciting development.

● Facebook Live, for example is an exciting development.

● You can stream and interact with your followers in real time.

● Facebook Live, for example is an exciting development.

● You can stream and interact with your followers in real time.

● Others can view it later.

You can see if your posts are (roughly) balanced by shading a checkmark every time you post. Use the chart that looks like this on the final page of this presentation.

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RESULTS

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RESULTS

RESULTS

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